Ag Comm Cert

a direct transition from one shot to the next

at the top of the news release and indicates when the news release should be run and when it should not be considered. 

 In the editing process, __________ work best as a video transition for Web videos.

“banner” or “flag”-contains newsletter’s title; organization’s name; the volume and issue number&publication date

provides information that is necessary for the reader to understand the photograph.

hasty generalization argument

Which of the following is a way to overcome stage fright for a news interview?

A __________ provides reporters with the basics they need to develop a news story. 

The correct pixels per inch (psi) for a color photo in a print publication is

_ is a series of drawings with captions that describe video shots and their accompanying audio or narration.

an appropriate amount of room between the person’s head and the top of the frame, no more than the width of their hand

The best time of day to schedule an interview with a reporter is

the either-or falliacy argument

The typical resolution for 4K video is __________.

horizontal movement of the camera lens

are those where the letters have “feet” or “tails,” such as the Times New Roman typeface. 

also called “blank space” or “negative space”) is the area not taken up with text or images

 A clip-on microphone is formally called a __________.

the red herring argument

A __________ determines what you read, view, and hear about the world around you. 

a measurement of how closely packed the pixels are together in the image. 

The style of writing used in news stories and news releases is __________.

distinctly making vocal sounds

__________ describes the speed or rhythm of the program.

the amount of light which reaches your camera sensor

the space between letters. 

phase of the video production process, crew assignments,video shooting locations are scouted, and the video shot

the begging the question argument

brief descriptions placed under photographs or graphs. 

the most used image file types on the internet because of its compression and virtually universal browser/OS support.

 All of the colors below are the colors in the CMYK format except ____ 

a bandwagon argument

________ refers to high-profile people, issues, or concerns that are more likely to get news media coverage. 

Process color is also known as __

the way the various elements within the video screen are arranged

format-one page, front-back, &includes short articles of no more a paragraph or 2 in length. It is quick read

Answers to questions that will be used in a recorded interview (television or radio) should be no longer than

 the high and low sounds of your voice

refers to the lines found in a photograph that can effectively draw the viewer's eye into the focal point of the image.

shot shows the same prominent person/object in a different body position or different locations in back-to-back shots

 the loudness or softness of your voice

 is an image made up of pixels. 

is the place where the names of all who contributed to a newsletter go so that they get credit for their work.

any shot that dissolves to black

vertical movement of the camera lens

an appropriate amount of space in front of a person or moving object

The widest shot possible that shows the object of interest in its surroundings or setting is called a(n) __________.

refers to the way the various elements within the video screen are arranged.

viewer’s eye through the photograph. give images depth by suggesting perspective or depth, and they can also add action

In lens aperture settings, the larger the f-stop number, __________.

The basic rule is that if you know you are going to use the photographs for print documents, save at the __ possible.

A good rule is to record at least ------seconds per shot.

a change in the focal length of the lens

the speed of rhythm of a program, as perceived by the audience

the compression scheme of a video

_ looks up at the object of interest. Everything in the shot looks magnified.

the area of sharpness from near to far in a photo

The area of sharpness (focus) from near to far in a photo is called _

Another name for lead room is __________.

Tight stripes or plaids on a person's clothes will cause which of the following effects on television:

Which of the following is not a part of the development of an effective media relations strategy?

an ad hominen argument

occurs when you have a person or an object in front of a bright light source, and then the person or object looks dark. 

The two or three ideas you want to convey during a media interview are called your

the amount of space between words.

the size of the opening in a lens through which light passes to enter the camera

used for the same language as the spoken audio in the video

How fast or slow you talk is your

refers to a story the most important information first, followed in descending order by less-important information. 

a gradual change from one shot to the next

small, folded, document used to inform, educate, or persuade the reader about message. promote product or event

event that is in the immediate area so that a local newspaper/television station will want to cover the story.

__ is the audio that is naturally in the environment where the video is being shot.

each shot in the video logically flows from the one before it