HSC Business Studies Marketing

Question 1

Any practice by a business that is just not reasonable and often illegal is called

Accepted Answer

Unconscionable conduct

Question 2

Differentiation of intentions/decisions & actions between good/right & those that are bad/wrong

Accepted Answer

Morality

Question 3

The acronym for The Australian Consumer Law is...

Accepted Answer

ACL

Question 4

Profit maximisation is

Accepted Answer

Benefical

Question 5

Iindividuals/groups that are engaged in all forms of primary production

Accepted Answer

Resource market

Question 6

Sugging which collects data could be seen as ...

Accepted Answer

An invasion of privacy

Question 7

Unspoken and unwritten terms of a contract.

Accepted Answer

Implied conditions

Question 8

Promise to repair or replace faulty goods...

Accepted Answer

Warranty

Question 9

A good of acceptable quality is...

Accepted Answer

Fit for purpose

Question 10

Mass distributes. mass produces, mass promotes one product

Accepted Answer

Mass market

Question 11

Do marketing plans and strategies vary depending on the intended market?

Accepted Answer

Yes

Question 12

Wholesalers and retailers who purchase finished products and resell them to make a profit.

Accepted Answer

Intermediate market

Question 13

Who closely examines the behaviour of consumers to understand what influences customer choice.

Accepted Answer

Marketers

Question 14

Industries/businesses that purchase products to use in production of other G&S

Accepted Answer

Industrial market

Question 15

Demands more of mass production techniques than on customer needs and wants.

Accepted Answer

Production Design

Question 16

Distinguishing between good & evil in the world, between right & wrong human actions...

Accepted Answer

Ethics

Question 17

Group of people with whom a person closely identifies, adopts their attitudes,values & beliefs.

Accepted Answer

Peer group, Reference group

Question 18

Should the customer be the central focus of the marketing plan?

Accepted Answer

Yes

Question 19

Narrowly selected target market

Accepted Answer

Niche mrkt

Question 20

As consumers, we are constantly exposed to all aspects of

Accepted Answer

Marketing

Question 21

Advertising a few products at reduced and, therefore, enticing prices to attract customers.

Accepted Answer

Bait & Switch

Question 22

Emphasis on selling because of increased competition

Accepted Answer

Sales approach

Question 23

Individuals/members of a household who plan to use or consume the products they buy.

Accepted Answer

Consumer Mrkt

Question 24

How many market types are there?

Accepted Answer

Six

Question 25

Person’s relative rank in society, based on his or her education,income or occupation.

Accepted Answer

SES, Socioeconomic status

Question 26

Does the sensualisation of marketing work?

Accepted Answer

No, Go jump, Maybe, Yes

Question 27

Comprehensive set of rights and remedies for defective goods and services.

Accepted Answer

Consumer guarantees

Question 28

Development of long-term and cost effective relationships with individual customers.

Accepted Answer

Relationship marketing

Question 29

Strategies are

Accepted Answer

The actions that a business takes to achieve specific goals.

Question 30

Strategic refers to

Accepted Answer

Long-term, broad aims affecting all key business areas

Question 31

Focused on the production of G&S

Accepted Answer

Production approach

Question 32

Setting of different prices for a product in separate markets.

Accepted Answer

Price discrimination

Question 33

Competition and Consumer Act is a state Act?

Accepted Answer

False

Question 34

Means "mutually dependent"

Accepted Answer

Interdependence

Question 35

Aston Martin cars in James Bond movies is an example of...

Accepted Answer

Product placement

Question 36

ACCC is the acronym for

Accepted Answer

Australian Competition & Consumer Commission

Question 37

Decisions & actions of customers when they search for, evaluate, select, & purchase G&S

Accepted Answer

Buying behaviour, Customer choice

Question 38

A boom has the following characteristic...

Accepted Answer

Rising income

Question 39

A selection of dead animal parts in an advertisement would be considered to be...

Accepted Answer

Not in good taste

Question 40

Desire to acquire material possessions.

Accepted Answer

Materialism

Question 41

Which is a factor influencing consumer choice?

Accepted Answer

Government, Economic, Sociocultural, Psychological

Question 42

Learned values, beliefs, behaviours and traditions shared by a society.

Accepted Answer

Culture

Question 43

Consumer laws deal with...

Accepted Answer

Price discrimination, Deceptive and misleading ads, Implied conditions, Warranties

Question 44

A refund must be offered under law if the product is...

Accepted Answer

Faulty, Not fit for purpose, Not as described

Question 45

Policies directly or indirectly influence business activity & customers’spending

Accepted Answer

Government

Question 46

Stereotypes of genders could be represented by...

Accepted Answer

Pink hand tools

HSC Business Studies Marketing

Questions 46

HSC Business Studies Marketing

Questions 46