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DECA Wednesday - 10/25 Flashcards | StudBud
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DECA Wednesday - 10/25
DECA Wednesday - 10/25
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1
One reason why a business might gather marketing information is to
control customers.
manipulate data.
remain competitive.
eliminate risks.
2
Which of the following phrases is most likely to be listed in an official job description:
“Have 10-15 years' experience”
“Edit company newsletter”
“Able to work closely with others”
“Possess an associate's degree or higher”
3
One goal of qualitative research (to understand concepts, opinions, experience) is to answer questions about
"who."
"how to."
"why."
"how many."
4
Which of the following is fiat money:
gold
a personal check
credit card
$20 Bill
5
One of the advantages of obtaining and using marketing information is that it helps business managers to
prepare documents and reports.
review and understand regulations.
predict and control risks.
train and direct employees.
6
One reason that a business might conduct primary research rather than use secondary marketing information is because the
primary information is always error-free.
primary information is less expensive to obtain.
secondary information may be outdated.
secondary information is usually irrelevant.
7
To handle customer complaints effectively, the first thing that employees should do is
state the business's policies to prevent misunderstandings.
listen to the customers to understand their concerns.
take the customers' problems personally.
give the customers what they want to make them happy.
8
What type of data-collection method is being used when a researcher conducts a focus group?
Telemarketing
Probability
Interview
Statistical
9
Which marketing functions focuses on informing all current and potential customers about the business's products:
Marketing-information management
Promotion
Pricing
Product/Service Management
10
Which of the following helps managers make smart decisions regarding the problems & opportunities facing their business?
Advertising and sales promotion
Hiring new employees
Providing customer service
Conducting marketing research
