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Business Studies - Marketing
Business Studies - Marketing
20 terms
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Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
2
Which of the following is not part of SWOT?
organisation
strengths
threats
weaknesses
3
What are the three P's of the extended marketing mix?
processes
physical evidence
people
4
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
5
Global Marketing includes...
global pricing
customisation
standardisation
global branding
6
Is a mass market large or small?
large
small
7
Name 3 types of market.
resource
intermediate
industrial
consumer
8
Identify one historical approach to marketing.
marketing approach 2
marketing approach 1
production approach
sales approach
9
Which of the following are examples of unethical advertising due to truth and accuracy.
exaggerated claims (puffery)
concealed facts
false and misleading
vague statements
10
What law governs deceptive and misleading advertising?
australian consumer law
fair trading act
competition and consumer act
work place health and safety act
11
What are the stages of the product life cycle?
introduction
growth
post maturity
maturity
12
Is observation a method of collecting primary data?
yes
no
13
Is branding a price strategy?
no
yes
14
Consumer laws protect consumers by ensuring that products have....
right to a refund
warranties
protection against misleading avertising
implied conditions
15
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
government
economic
sociocultural
psychological
16
What is the strategic role of marketing?
to advertise goods
profit maximisation
to reduce costs
the four p's
17
Which is an example of deceptive and misleading advertising.
vague statements
puffery
fine print
country of origin
18
What is the term that describes using geographic location to set different prices?
price discrimination
bait and switch
price points
cost based pricing
19
Which market segmentation variable looks at income levels?
psychographic
georgraphic
behavioural
demographic
20
Name the process that systematically collects, records and analyses information.
market research
primary data
