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Principles of Marketing Concepts Flashcards | StudBud
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Principles of Marketing Concepts
Principles of Marketing Concepts
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Basic marketing concepts needed to create a marketing plan.
Flashcards
31 cards
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Questions
31
Answers
1
What advertising technique is used?
loaded language
appeals by association-testimonial
appeals by association-bandwagon
emotional appeal
2
Advertising, direct selling, sales promotion are all aspects of which 'P'
Product
Promotion
People
Price
3
A public relations strategy should be employed after a crisis to restore brand & company image
True
False
4
SWOT analysis combines ________.
a company’s mission with its goals
external and internal analyses
profit with productivity
a company’s philosophy with its ethics
5
What is a market segment?
When a group is split into houses!
Whem a market is split for everyone to share!
When a market is broken down into smaller groups!
6
What constitutes a Brand?
Catchphrase/ slogan/motto
Sound/Tune
All of the above
Symbol/Picture/Mark
7
Segment of the population determined to be the most likely potential customers.
Victory condition
Experimental media
Target market
Demographic segmentation
8
What are the components of the marketing mix?
Product, place, price, and promotion
Product, place, and price
none of the above
Form, place, time, possession, and information
9
Which best describes brand 'positioning'?
The place a brand or product occupies in people’s minds
The pricing
The people the brand is aimed at
The packaging design
10
Image that a brand has in the mind of the customer
service mark
brand name
brand position
benefit
11
Define marketing
literature
food and culture
value to satisfy customer needs and wants
a person explaining a product.
12
Customer Engagement increases...
All of the Above
Referrals
Revenue
Brand Loyalty
13
Which of the following does a Marketing Strategy NOT identify:
competitive advantage
target market
product life cycle
marketing mix (4 Ps)
14
Engagement is an ______ between your customer and the people at your store.
Evasive Connection
Happy Connection
Solemn Connection
Emotional Connection
15
What advertising technique is used?
appeals by association-testimonial
loaded language
emotional appeals
appeals by association-bandwagon
16
What advertising technique is used?
appeals by association-testimonial
loaded language
appeals by association-bandwagon
emotional appeals
17
Brand personality can be defined as
Carbon footprint
a human characteristics to which a customer can relate
the businesses target audience
a characteristic of the marketer
18
What is the customer life cycle?
The number of products a customer buys
The time a customer spends to purchase
The journey from prospect to loyal consumer
The amount of time a customer spends on your website
19
What is the role of promotion?
To persuade customers
To save money
To buy goods
To have fun
20
A good headline should
Grab the readers attention
Create interest
Be about 5-7 words
All of the above
21
What is a market segment?
consumers in a large market that share characteristics
an attempt to appeal larger groups
a percentage of total sales of a product
differences between expectations
22
What is the purpose of an advertising headline?
explain the promotion
Describe the illustration
attract the reader's attention
include a subheading
23
All of the following are psychographic segment variables except
attitudes
activities
occupations
values
24
What is a marketing plan?
Sales forecast
A set of performance standards
Written doc that describes a company’s marketing activities
An executive summary
25
What is the difference between a want and need?
Both are required for daily living
One is a necessity, the other makes life easier
One is a choice, the other a need
One is expensive and the other is inexpensive
26
Brand is a feature of marketing strategy.
False
True
27
Customers' allegiance to a particular brand.
Brand Name
Brand Loyalty
Brand Mark
Brand Ambassador
28
An effective headline should:
have a single focuse
Be cleverly worded
All are correct
Be brief
29
A narrowly selected target market segment
niche market
Bendigo market place
fruit and vege market
primary target market
30
Your Personal Brand is:
Your Identity
Your Reputation
All of the above
Your Image
31
What does a SWOT analysis evaluate?
Symptoms, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opposition, Threats
Strengths, Weaknesses, Opportunities, Targets
