Quiz 3 Review

Question 1

Display ads are the less invasive type of ads.

Accepted Answer

False

Question 2

Pygmalion Effect is....

Accepted Answer

Higher expectations lead to higher performance

Question 3

The Serial Position Effect states that...

Accepted Answer

The first and last pieces of information are seen as most important

Question 4

Content Marketing means...

Accepted Answer

The marketing strategy that provides free, intrinsically-valuable content

Question 5

Unethical marketing is always punishable by law.

Accepted Answer

False

Question 6

Sensation transference happens when...

Accepted Answer

Beautiful packages make you want whatever is inside, You connect a positive experience with a brand or product

Question 7

Which of these is not considered a stage in the consumer decision-making process?

Accepted Answer

Peer pressure

Question 8

A "metered paywall"...

Accepted Answer

Allows the consumer to access a limited amount of content before paying

Question 9

The marketing funnel is a highly standardized model with specific stages outlined across the board.

Accepted Answer

False

Question 10

The monetizing practice of asking your audience for donations is called...

Accepted Answer

Patronage

Question 11

Ads in your content are a very lucrative source of income

Accepted Answer

False

Question 12

The "funnel math" includes concepts like...

Accepted Answer

Cost per customer, Customer value, Conversion rates

Question 13

According to the CMA's code of ethics, these are considered unethical practices:

Accepted Answer

Collecting a child's personal information without parental consent, Not providing disclaimer that the ad content is for adults only, if needed

Question 14

Which of these are true of the marketing funnel?

Accepted Answer

More specific targeting will lead to higher conversion rates, Your funnel may be more - or less - cost effective, You can only convert a certain percentage of the leads you start with.

Question 15

Marketing channels are...

Accepted Answer

The specific ways that your marketing reaches the target audience

Quiz 3 Review

Questions 15

Quiz 3 Review

Questions 15