Market Share is best defined as

firm's percentage of the total sales volume generated by all competitors

All of the following are methods for conducting marketing research except.

Sending spam email to your email account.

Marketing research is used for all of the following except.

Measuring a company’s financial status

What is the best definition of a want?

Something unnecessary but desired which increase the quality of life

Which of the following activities would be a task for middle management?

Implementing decisions for departments

What is the theory behind economies of scale?

Costs per unit decrease as sales volume increases

studbud

BMAS 2 Midterm

29 termsStudBud Administration68 plays

Imported from external platform

Flashcards29 cardsFPractice quizPHost liveL

Questions 29

Answers

1
The combination of marketing elements used in the sale of a particular product would be what?
Marketing Mix
Price
Product
Promotion
2
Which of the following is an example of psychographic segmentation?
Bicyclists
People who live in California
Urban dwellers
Teens aged 15-17
3
Costs that don’t change based upon the number of items produced are called what?
Total Costs
Variable Costs
Fixed Costs
Unit Costs
4
Which of the following could be a threat?
A market vacated by an ineffective competitor
Changes in technology
Lack of marketing expertise
Location of your business
5
Which of the following SWOT elements are internal factors for a business?
A price is too high
Weather
The location of a business
A new international market
6
Market Share is best defined as
how much a public company is worth
achieving a certain return on investment
firm's percentage of the total sales volume generated by all competitors
7
Buying shares of corporate stock tends to be risky when
all of the above are true
all stock bought are in the same industry
the stock may have to be sold within a few months
the stock of a single corporation in purchased
8
Which IS one of the 4 basic types of promotion
Market Research
Distibution
Product/Service Management
Sales Promotion
9
A group of individuals a company is aiming to sell their product/service to is
a market research group.
a target market.
a focus group.
a consumer group.
10
Profit =
Income + Expenses
Income - Expenses
Income X Expenses
Expenses-Income
11
Having the right product, in the right location, at the right time to be purchased by consumers would be what?
Promotion
Price
Product
Place
12
Which of the following would be considered top-level management?
A production line supervisor
A Chief Financial Officer
Advertising department head
An officer manager
13
A communication process that takes place between a business and its various consumers would be what?
Place
Price
Product
Promotion
14
All of the following are methods for conducting marketing research except.
Sending a survey link to your email.
Asking customers to visit your website
Asking customers for feedback after eating at a restaurant.
Sending spam email to your email account.
15
Jaime starts a consulting company in which he advises customers which stocks to buy. He owns 100% of the company
sole proprietorship.
limited liability company.
partnership.
corporation.
16
What are the functions of marketing?
All of the above.
Pricing, selling, and product/service management.
Marketing information management and promotion.
Distribution and financing.
17
Marketing research is used for all of the following except.
Measuring a company’s financial status
To make a decision about where to start a business.
Measuring customer satisfaction.
Making changes in products.
18
You made a necklace for $2, sell it for $12, what is the $10?
equilibrium price
wage
demand
profit
19
What is a legal entity owned by individual stockholders?
Capital
Corporation
Specialization
Free enterprise
20
Which of the following is an example of geographic segmentation?
Musicians who play only the flute
Christians
Singles who live in Michigan
Adults between the ages of 40 and 80
21
What does the "W" stand for in SWOT analysis
Well-being
Worth
Wellness
Weakness
22
What is the best definition of a want?
A fundamental belief or practice about what is desirable, worthwhile, and i
The end result of something a person intends to acquire, achieve or do
Something unnecessary but desired which increase the quality of life
Something thought to be a necessity or essential item required for life.
23
When quality goes up, ________ goes down
consistency
quality
quantity
confirmation
24
What is NOT a goal of pricing
achieving a certain return on investment
gaining market share
meeting the competition
breaking even
25
Which of the following activities would be a task for middle management?
Supervising day to day activities in a department
Identifying resources for meeting goals
Controlling the structure for a company
Implementing decisions for departments
26
What is the theory behind economies of scale?
Costs per unit decrease as sales volume increases
Fixed costs increase as units produced increase
Total costs decrease as sales volume increases
Fixed costs increase as economies increase
27
Which of the following is an example of demographic segmentation?
Urban dwellers
Teens aged 15-17
People who live in California
Bicyclists
28
Which function of marketing is: A television set was marked down 20%?
Pricing.
Promotion.
Distribution
Marketing information.
29
The amount of money that consumers are willing to pay for a product or service would be what?
Product
Promotion
Price
Place

BMAS 2 Midterm Flashcards | StudBud