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Milady Ch F10 Beauty Basics Flashcards | StudBud
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Milady Ch F10 Beauty Basics
Milady Ch F10 Beauty Basics
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1
Maura wants to open a salon. If she does everything in right order, which of the following will be her 1st objective?
determining the feasibility of the business
choosing a business name
choosing a business location
determining the long-range goals of the business
2
What is an essential set of benchmarks that, once achieved, helps you to realize your mission and your vision?
statements
policies
objectives
goals
3
The only way to guarantee that you will stay in business is to ______.
advertise
pay yourself well
research emerging trends
take care of your clients
4
The key duty of receptionists is ______.
assisting stylists with
greeting clientele at the door
booking appointments
answering the phone
5
How can Umberto demonstate to Wilson that he is, in , fact the sole proprietor of his establishment?
Explain that he alone manages and assumes all of the expenses
set up his business to be controlled by only a small number of stockholders
each invested half of the capital to open the business.
he is in charge of his own booth and only pays the monthly rental fee.
6
Which of the following will be LEAST important in becoming a successful entrepreneur?
paying employees, a salary instead of a commission
attracting employees to your business
attracting clients to your business
maintaining loyalty of clients over a long period of time
7
Xavier’s instructor has told he should have a keen business knowledge. Why did Xavier’s instructor give him this advice?
because his renting a booth is the same as owning his own business
because it will serve him well in managing his professional finances
entrepreneurship is an essential part of his beauty and wellness career
because eventually, like all beauty pros, he must become a business owner
8
Partners are arguing on how to market for their salon. What could be added to word of mouth to make it vial marketing
a television
a smart device or computer
loyal clientele
billboards
9
Yvonne interviewed Tara and will probably hire because
she responded in a negative fashion, showing shes not afraid to disagree
Tara hasn't been a stylist for long and is easier to train
Tara’s image matches the image of Yvonne’s establishment,
background is more focused on technical skills than education or training
10
Juanita wants to rent a booth from a friend & asked what are the advantages. What advise is given?
you won’t need to establish an entire business
you won’t need to worry about keeping records for tax purposes
you won’t need to worry about creating any professional marketing materials
you won’t need to adhere to state laws or regulations
11
Kendra wants to open a business and wants to be fully in charge. What business model would be best for Kendra?
franchise
corporation
sole proprietorship
partnership
12
Orlando completed his executive summary, financial & supporting documents. What is Orlando working on?
his vision statement
his business plan
his organizational plan
his mission statement
13
Javier owns a busy salon with high-paying clients.Javier's salon serves 100's of people weekly. What is his biggest cost
advertising
insurance
salaries
supplies
14
Ursula is working on key strategic influences of her business & high quality of service. What is she working on?
her mission statement
her marketing plan
her vision statement
her financial documents
15
What are concerns when planning & constructing the best physical layout for the type of business you envision?
stylistic aesthetics
your competitor’s layout
maximum profitability
maximum efficiency
16
Laura owns a salon that just opened & doesn't have alot of money. What's Laura's best way to market her business?
television spots
newspaper ads
viral marketing
direct mail
17
If you are an owner of a salon, spa, or barbershop, which of the following is TRUE?
You are guaranteed to have losses.
You are guaranteed to have small profits.
You are guaranteed to have large profits.
There is no guarantee of any profits.
18
Dave wants to open his own salon. Why must Dave come up with a vision statement
would project financial statements and provide financial analysis.
would outline all of the research obtained regarding client needs.
would give a long-term picture of what the business is to become.
would provide an outline of employee and management levels
19
Which type of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?
a single franchise
a sole proprietorship
a partnership
a corporation
20
Jamal opened a new salon downtown and trying to create his business's brand identity. Jamal wants to focus on the MOST?
outlining his employee & management levels & responsibilities
determining his business's point of difference
summarizing his projected financial statement & analyses
maintaining a regular and loyal clientele
21
Why will you need to purchase insurance when you open your own business?
It protects your staff against compensation loss for sick days.
It protects you against malpractice suits.
It protects your clientele against falls and accidents.
protects the general public against auto mishaps in front of your store.
22
Your personnel is your ______.
competition
customer base
clientele
staff
23
What part of your business plan should outline the research obtained regarding the clients your business will target?
vision statement
marketing plan
organizational plan
mission statement
24
What to do if a client calls to book an appointment with a person particular day & time,but that stylist is off that day
Refer the client to another business in the neighborhood.
Politely apologize and tell the client you cannot accommodate them.
Suggest other times that the professional is available.
Call the professional and demand that they come in on their day off.
25
Sam's business is successful du to Sam takes care of clients & employees & tries to share profits.Sam is least likely to
create incentives for his staff to earn more money
continuously change and alter his tipping policy
make his payroll obligations a top priority
offer his employees as many benefits as he can
26
A realistic benchmark for the net profit of a salon, spa, or barbershop is ______.
5%
75%
15%
50%
27
Which is NOT one of the top 3 ways that clients find a service provider, according to the Professional Beauty Associati
a convenient location
dissatisfaction with another service provider
advertisements
recommendations or referrals
28
You will want to base your business location on ______.
proximity to your home
your primary clientele and their needs
costs of rent, lease, and utilities
how many cars drive by per hour on average
29
Marketing is the means for ______.
keeping your clientele satisfied
selling and promoting your business
designing your salon, spa, or barbershop space
recruiting and hiring your staff
30
How long is it MOST likely to take to determine and complete all of the aspects of starting your business?
1 month
6 months
1 year
10 years
