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Salon/spa theory
Salon/spa theory
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1
A goal you know you can complete bc someone did it before is considered:
Specific
Timely
Achievable
Measurable
2
Features of a product are all about:
What’s in it
Why is works
When it stops working
Where it is displayed
3
When handling a client complaint, you can turn a negative experience into a positive one by:
Ignoring any signs that the client might be disappointed
Restating back to the client what you heard
Avoiding any feedback the client might have
Not asking any additional questions to clarify concerns
4
Which of the following terms defines a benchmark of achievement that can be attained w/in a specific time
Milestone
Schedule
Budget
Goal
5
All of the following descriptions apply to an independent salon/spa EXCEPT:
Owner(s) make all the decisions in ter of decor
Represents the majority of salon/spas you will probably encounter
Uses a set business plan provided by a parent company
Owner(s) make all the decisions in terms of pricing & services
6
It is okay to exaggerate a products ability to perform specific benefits.
False
True
7
Which of the following statements describes a value add-on package?
A popular service combined w another popular service
A less popular service combined w another less popular service
A popular service combined w a less popular service
A low cost service combined w another low cost service
8
Details of a short-term goal might include all of the following examples EXCEPT:
Get a job at XYZ spa
Save $3000 for education
Own your own salon/spa in 5 years
Create a social-media plan
9
Which of the following descriptions identifies the meaning of clientele?
People who have never visited the salon/spa & are not likely to visit
People who do not prebook appts following the first visit
People who live out of the area & visit the salon/spa only once in 5 yrs
People who make habitual use of the services of another person
10
A brief, written acct of personal, educational & prof qualifications & experience is known as a:
Portfolio
Reference
Cover letter
Resume
11
Which of the following statement describes a behavioral interview question?
“Where do you see yourself in 5 years?”
“Tell me about yourself”
“Describe a time when you didn’t get along w a colleague.”
“Why did you enroll in esti school?”
12
Employment benefits, such as holiday pay,are considered part of an employees regular salary or wages.
False
True
13
Which type of buyer puts up a struggle & has a strong desire to debate w you?
Bargain
Ready
Logical
Stubborn
14
All of the following descriptions identify ways to help create a long-range goal EXCEPT:
Asking why you want to achieve this goal
Committing to a completion date
Visualizing where you want your career to be in 1 year
Writing a journal entry describing the goal
15
Of the items listed, which one is NOT considered a benefit?
Paid vacation
Paid holiday
Salary
Sick day
16
Which client type requires accurate info regarding ingre & product application?
Tentative client
Analytical client
Authentic client
Conventional client
17
All of the following examples represent the team approach EXCEPT:
Having common goals
Sharing knowledge
Reaching out to other professionals
Not managing downtime constructively
18
Which of the following generations was born brown 1980-2000 & is esp brand-loyal?
Baby boomers
Gen x
Gen z
Millennials
19
All of the following guidelines can help you plan your career path EXCEPT:
Reviewing the plan only one time
Identifying short-term goals
Identifying a long-term goal
Creating a plan
20
Features of a product are its characteristics, which might include:
Economical purchase
Perfect for traveling
Renewing effect
Size of container
21
Pareto’s principle is called the:
80/20 rule
60/40 rule
50/50 rule
90/10 rule
22
Which of these descriptions is NOT a guideline to be used when creating a resume?
Show previous employment info
List awards & attributes
Provide at least 8 pegs of info
Write in a brief & concise manner
23
Which of the following descriptions is NOT a best practice strategy for building a clientele?
Upwelling
Referrals
Client factor
Prebook ing
24
The renting of a space, suite or booth by an individual est on a monthly basis is referred to as a(n):
Independent salon/spa
Chain salon/spa
Independent contractor
Full-service salon/spa
25
Which of the following actions is rec for pricing retail products?
Make the price difficult to find
Price all products individually
Don’t put the price on the product
Price all products as a group
26
Passion as a work principle can be described as:
Showing up on time & ready to work
Getting alone w co-workers
Showing that you love what you do
Not waiting to be told what to do
27
Before an interview begins, you might be asked to fill out a(n):
Reference
Portfolio
Application
Resume
28
Which buyer type wants to save money at all costs & is not as interested in quality of the reduction as price?
Stubborn
Logical
Bargain
Ready
29
A goal strategy that states what you want to accomplish is referred to as being:
Realistic
Measurable
Specific
Achievable
30
All of the following statements identify the benefits of sharing knowledge EXCEPT:
Sharing dis rages others from sharing with you
Sharing leads to more loyal clients
Sharing leads to more satisfied clients
Sharing encourage others to share with you
31
“Is this something I can commit to?” Is a question that would be asked when determining if a goal is:
Realistic
Measurable
Achievable
Timely
32
Selling additional services to clients beyond what they originally schedule for a visit is called:
Prebooking
Client retention
Upselling
Promoting referrals
33
Benefits of a product are all about:
When it works
What it will do
Where it is sold
Why it helps
34
If a client visits. Salon/spa 9 times & spends $70 each time, what is the total revenue from this client?
530
330
630
430
35
Jane noticed her in her appt book that all her available appts were full for Thursday. This is called a(n):
Target market
Prebook
Full book
Upselling
36
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
Avoid alternate plans
Identify resources
Create a budget
Create a set of objective & tasks
37
The type of salon/spa that uses a set business plan provided by a parent company is referred to as a(n):
Independent contractor
Chain salon/spa
Med-spas
Independent salon/spa
38
The average amt spent on services & retail by a spa client during one visit is known as a(n):
Average net profit
Average visit
Average appointment
Average ticket
39
Industry statistics indicate that satisfied clients will usually refer how many new clients?
8
1
3
12
40
A salon/spa working harmoniously as a group can describe which of the following work ethics?
Dependability
Efficiency
Initiative
Teamwork
41
Showing up on time & ready to work is the work principle:
Teamwork
Initiative
Dependability
Efficiency
42
Four main areas to consider for employment in the esti world are service, management, sales & education.
False
True
43
Options to increase revenue w/o raising prices include all the following EXCEPT:
Overcharging
Value add-on packages
Retail
Upselling
44
What percentage of client retention would be achieved if an esti had 8 out of 10 clients return for services?
0.4
0.8
0.2
0.9
45
The process that gives you acces to people & resources w/in the industry that can provide you w opportunities for advanc
Marketing
Networking
Client referral
Client factor
46
Paid holidays, bonuses & insurance are all examples of:
Assets
Job benefits
Liabilities
Job responsibilities
47
Considering a clients lifestyle, diet, medical issues & subjective concerns means considering skin therapy from a
Identification
Holistic
Retailing
Recommendation
48
Who can decide if a goal is realistic?
Your friends
You
Your family
Your tutor
49
Setting what type of SMART goal will help you avoid procrastination?
Measurable
Timely
Achievable
Specific
50
Measurable goals will help you get organized and:
Force you to stretch
Stick w the status quo
Track your progress
Believe in what you can do
51
Which of the following statements describes what you should do if you are asked a questions that is discriminatory?
Remain defiantly silent
Give a false answer
Answer the question truthfully
Politely decline to answer
52
All of the following categories represent top customer demographics to note EXCEPT:
Marital status
Trends
Age
Gender
53
Identify types of treatments & competitive pricing that will attract potential Al clients is a clientele attract method
Public relations
Target marketing
Community involvement
Upselling
54
Sue has 100 clients & 20% of those clients give her 80% of her business. Reward 20% o her clients, how many?
80
60
20
10
55
Which of the following buyer motivations is perhaps the easiest to recognize in the salon/spa?
Want
Dislike
Like
Need
56
If a client is unhappy w the service provided, this client might tell as many as how many people about it
4 people
2 people
10 people
15 people
57
When comparing the salon/spa vs the esti, which of the following responsibilities is assigned to the esti?
Personalize the treatments offered
Maintain a safe, inviting environment
Cross-market to existing clientele
Advertise & market treatments/products
58
Networking provides all of the following benefits EXCEPT:
Gives access to people & resources w/in the industry
Provides opportunities for career advancement
Provides a good way to learn about trends I the industry
Contacts create difficult situations that turn into real problems
59
The generation that wants to know more about products/business is:
Millennials
Baby boomers
Traditionalists
I generation
60
“Out of the products I showed you today, this is the one you end” is an example of
Cross-selling
Closing the sale
Retail selling
Link selling
61
Confirming the exact location of an interview appt, parking availability & approx travel time needed will help you be:
Behind
Punctual
Tardy
Late
62
The emotional buyer type bases their purchases on:
Brand new products
Facts
Price
Personal reasons
63
What is meant by the Escapist Realm guest experience?
Guest absorbs the events unfolding while actively participating
Guest is passively absorbed through the senses
Guest actively participates in an immersive environment
Guest is immersed but reminds passive
64
Rotate & rearrange products to achieve all of the following results EXCEPT:
Gain attention
Decrease turnovers
Prevent fading
Ensure freshness
65
If a client expresses a lack of satisfaction w the finished look, all of the following actions are recommended EXCEPT:
Make plans for future satisfaction, such as a return service
Offer to make changes immediately
Express appreciation for the clients honesty
Tell client you cannot take time to deal w it at the present time
66
A client retention strategy in which clients reserve a future appt before leaving the salon/spa during their current vis
Referral
Upwelling
Prebooking
Retention
67
According to Pareto’s principle, 80% of profits are generated by less than 20% of the work, effort & resources.
True
False
68
A composite of market statistics used to identify the gen characteristics of individual w/in that market is referred to
Client trend
Client profile
Client type
Client factor
69
Which of the following strategies works to involve the client when recommending products?
Know what the promotions are
Give reasons why to buy the product
State the price
Let client hold, smell or sample the product
70
Gen X prefers:
Humor & thinking “outside of the box”
Knowing more about products/business
Value over brand
Brand over value
71
The tentative client arrives at the salon/spa w which type of budget?
Flexible
Non-existent
Fixed
Unlimited
72
Relevant client attributes & characteristics combined w the financial value of a client are referred to as the:
Target market
Client factor
Client profile
Client referral
73
Which of the following guidelines represent something you should NOT do for a job interview?
Maintain eye contact
Bring friends to the interview
Exhibit a positive attitude
Send a thank-you note within 24 hours
74
When organizing stock fora retail display, group products by brand or:
Category
Size
Price
Aroma
75
A realistic goal is one that:
Sets a deadline for achieving a goal
States exactly what you want to accomplish
Contains concrete benchmarks
You believe can be accomplished
76
Which of the following time periods identifies the consideration for a short-term goal?
2 years
5 years
3 years
1 year
77
A benefit of written follow-up instructions is to clarify product use for clients, so they don’t leave out steps.
True
False
78
Tracking your progress is accomplished in which of the SMART goals?
Timely
Specific
Measurable
Achievable
79
A collection of your creative work & documents to show potential clients or employers is known as a(n):
Application
Portfolio
Resume
Reference
80
If problems arise w co-workers, always take it to your manager immediately.
False
True
81
Which of the following time periods identifies the consideration for a long-term goal?
3 months
1 year
6 months
5 years
82
A category title for tracking & overseeing clientele-building strategies is CRM, which stands for:
Client Retention Methods
Client Relations Management
Client RetailManagement
Client Referral Methods
83
What is considered to be the number 1 reason why clients move on to another salon/spa?
Competitive reasons (inc pricing)
Move away
Product dissatisfaction
Indifferent attitude of an employee
84
Mary doesn’t always wait to be told what to do. She has a work ethic known as:
Initiative
Dependability
Efficiency
Teamwork
85
Benchmarks for a goal are usually expressed w:
Letters
Numbers
Vague dreams
Time periods
86
If you don’t waste time or salon/spa resources, you are demonstrating your work ethic has a quality of:
Initiative
Teamwork
Dependability
Efficiency
87
Alicia is open-minded & willing to take a chance on new products w/o hesitation. Alycia is considered what type of buyer
Ready
Bargain
Stubborn
Logical
88
What appx percentage of all clients that visit the salon/spa are lost annually?
Approximately 5%
Approximately 20%
Approximately 40%
Approximately 10%
89
Which of the following situations would represent a good time to ask a client for referrals?
When the client is happy & satisfied w the service
When the client is complaining about the service
When the client is looking confused
When the client is unsatisfied w the service
90
Shelly had a client who was very pleased w her services. Her client rec’d Shelly to a friend. This is known as a(n):
Prebook
Referral
Upselling
Client factor
91
For Esti’s just starting out, the most common & immediate source of referrals is:
Target marketing
Client profile
Promotional literature
Word-of-mouth recommendations
92
What document introduces you to the salon/spa & offers a brief summary of why you would like to be employed at a spa?
Cover letter
Profile
Application
Resume
93
Leslie wants to identify a short-term goal. Which of the following time periods should she consider for completing
3 years
5 years
2 years
1 year
94
Which buyer type wants to know all the facts about the product & thinks carefully about buying, w/o much regard for wh
Ready
Logical
Stubborn
Bargain
95
During a job interview it is very important to:
Stretch the truth if necessary
Tell the interviewer whatever you think he or she wants to hear
Stay calm & be yourself
Tell a lot of stories
96
Which of the following descriptions is considered a key to successful client relationships?
Ask simple questions that can be answered w “yes” or “no”
Discuss your personal life w the client
Don’t consider the clients home-care routine
Listen carefully; don’t jump to conclusions
97
A short-term goal helps you visualize where you will be in your career next week.
False
True
98
All of the following actions can help ensure an esti is rec’d a product that will benefit the client EXCECPT:
Explaining how to use the product at home
Summarizing a skin health improvement plan
Offering a clear explanation of the products benefits
Not personally using the brand they are recommended
99
According to industry experts, how often does the ave loyal client visit a salon/spa?
Twice per year
Every 2 wks
Every 6 wks
Every 3 months
100
Which of the statements represents a specific goal?
I will get an entry-level position in a reputable salon/spa after grad
I will most likely get a job somewhere close to where I might live
I will very easily get a job
I will get a job