stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEM: Information Management Flashcards | StudBud
Explore
/
SEM: Information Management
SEM: Information Management
28 terms
·
StudBud Administration
·
99 plays
Sports and Entertainment Marketing: Marketing Information Management
Flashcards
28 cards
F
Practice quiz
P
Host live
L
Questions
28
Answers
1
Demographics - Psychographics - Geographics
b
c
a
2
In a focus group these questions serve as a link between introductory questions & key questions
Random Questions
Closing Questions
Transition Questions
Opening Questions
3
Which of the following is not a job function/task of a "Marketing Researcher?"
Track characteristics of customers
Develop advertising compaigns to promote products
Acquire and manage marketing information
Provide recommendations based on the information collected
4
Most marketing researchers
like to explore new ideas and trends
gain experience by assisting in conducting surveys
all of the above
need an advanced college degree
5
Which of the following is not a characteristic of a "focus group?"
Participants are guided through discussion by a facilitator
Participants are surveyed individually for opinions
Composed of 6-12 people/participants
The participants are similar in one or more ways
6
Which is not one of the things done with research information conducted by "Market Research?"
Info is manipulated to meet a desired income
information is studied
information is gathered
Information is used to create a plan
7
When Biff Burgers sales fell drastically and the owners did not know why, they conducted
exploratory research
descriptive research
causal research
syndicated research
8
A businesses' marketing employees who work with outside research companies
Client-side Researchers
Liasons
Lackies
Directors of Operations
9
Which is not one of the discussed ways information gathered through focus groups is used?
To determine "distribution channels"
To determine "customer satisfaction"
To test a "pilot show"
For "program/TV show" improvement
10
In a focus group, these questions are used to focus the participants on the main topic/concepts
Transition Questions
Opening Questions
Introductory Questions
Key Questions
11
Survey of people's opinion
Focus Group
Surveillance
Telemarketing
Poll
12
The term "market" is best defined as
organizations with products which satisfy people's needs
people with a need and a want for a product
people with both the desire and ability to buy a product
13
In a focus group, these questions are used to get people to start thinking about the topic
Transition Questions
Closing Questions
Key Questions
Introductory Questions
14
Money a person has to spend after they have paid for all of their needs
Entertainment Dollars
Utility Monies
Disretionary Income
Imprinted Dollars
15
Which is the following jobs is the highest ranking job position
Marketing Research
Public Relations Manager
Client-side Researcher
Director of Marketing
16
Companies that perform research and offer the data for sale to anyone who wants it are
Target Market Researchers
Syndicated Researchers
Descriptive Researchers
Exploratory Researchers
17
Potential customers with a shared need/want of a product and the ability to buy it
Market
Desirables
Demographs
Patrons
18
A small number of people utilized to represent a larger group of people
sample
primary group
triad
dyad
19
What four methods are utilized to gather marketing information
Observation, Interviews, Syndicated Research, Surveys
Observation, Syndicated Research, Math. Analysis, Interviews
Surveys, Interviews, Math. Analysis, Syndicated Research
Observation, Surveys, Interviews, Mathematical Analysis
20
Research in which a group of people are asked about their opinions towards a product
Syndicated Research
Exploratory Research
Focus Group
Surveys
21
Businesses that follow the marketing concept
Will always be profitable
Will experience high productivity
Will face little competition
Will focus on satisfying customer needs
22
The Six Functions of Marketing are
Product, Pricing, Public Relations, Profit, Selling, Finance
Production, Promo, Info Mangment, Public Relations, Selling
Info Management, Product , Price, Promo, Operations, Selling
Info Management, Product, Placement, Pricing, Promo, Selling
23
Which is not one of the three reasons we said Marketers need information?
Marketing can be very expensive - must spend money wisely
Companies need to gain market share
Busness' need to target those who can't afford their product
Customers have many choices
24
Research conducted when a business is unaware of the exact issue/problem it faces
Exploratory Research
Syndicated research
Descriptive Research
Causal Research
25
A name, word, image, reputation by which a company is known
logo
brand
slogan
jingle
26
Keeping the focus on "satisfying customer needs"
Promotional Service
Customer Service
Imprinting
Marketing Concept
27
Repeat customers who are completely loyal to a company's products
Testimonials
Loyalists
Patronage Customers
Engaged Customers
28
The percentage of total sales of a product that a company makes in relation to its competitors
Market Share
Net Sales
Total Sales
Gross Sales
