Home Library Explore SAT

Home Library Explore SAT

MKT 201-1 Flashcards | StudBud

Explore/MKT 201-1

Marketing is..

Value proposition is a set of benefits or values a company promises to deliver to satisfy.

MKT 201-1

10 terms·StudBud Administration·21 plays

Chapter 1

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Value proposition is a set of benefits or values a company promises to deliver to satisfy.
True
False
2
Marketing is..
proactive
reactive
3
What is Marketing?
managing profitable customer relationships
creating non-profitable relationships
focusing on only existing values
4
What are the four P's?
place, promotion, product, principles
principles, promotion, product, production
price, promotion, placement, principles
place, promotion, price, product
5
The cores of Marketing are...
demands, services, customers
needs, wants, demands
needs, things, experiences
6
What are the concepts of Marketing?
value, segmentation, target, selling
production, product, selling, marketing
7
What is customer lifetime value?
the entire stream of purchasing a customer makes
customers won't buy unless there is a large selling effort
8
Understanding the marketplace involves?
exchanges only in relationships and markets
knowing the needs, wants, and demands
9
Target Market refers to which segments to go after. Capturing who the marketing is targeting.
True
False
10
What does CRM stand for?
consumer right managment
customer relationship manipulation
customer relationship management
consumer relationship management