The person who uses the product

Marketing Quiz B3 Flashcards

1

Which answer involves understanding the concepts and strategies used to develop and target specific marketing audiences?

2

Which of the following is NOT one of the 7 core functions?

3

Which defines the following statement "a company’s percentage of the total sales volume generated by a given market".

4

What does CRM stand for?

5

Which of the following depends on somebody's location?

6

Which of the following is NOT included in a customer profile?

7

What is an effect of competition?

8

Who would be the target market for a new video game console?

9

Which is NOT one of the 5 utilities?

10

Who is the consumer?

Marketing Quiz B3