Unit 4 Exam Review

Publicity that is made available to the mass media is an example of ________.

A brand assigned to each product within a company's product mix is a(n) ________ brand.

A bulldozer is an example of ________.

Which of the following is NOT an example of how not-for-profit organizations use marketing?

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Semicontrolled messages include ________.

The middle players in a distribution channel are sometimes called ________.

Marketing has evolved over which general eras?

Which of the following is the BEST example of ownership utility?

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Which of the following is NOT one of the common public relations tools?

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Which of the following is NOT a legitimate criticism of marketing?

Form utility refers to ________.

All of the following are stages in the product life cycle EXCEPT ________.

When 8-10 potential customers are asked for feedback on a good or service by a company, they are called a ________.

Which of the following is NOT a good way to develop rapport with clients?

All of the following are steps in new product development EXCEPT ________.

Choose the correct answer.

Uncontrolled messages usually take the form of ________.

Which of the following statements about advertising in magazines is TRUE?

The advertising campaign "Beef, It's What's for Dinner," is an example of ________ advertising.

A dishwasher is an example of a(n) ________ good.

Which tool is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?

From the seller's perspective, the only revenue-generating component of the marketing mix is ________.

Choose the correct answer.

Which of the following is NOT one of the most common consumer market segmentation classifications?

A manufacturer of yachts sets its prices high above its competitors. This is an example of the pricing objective of:

Choose the correct answer.

Sheets of copper shipped to a factory for plumbing pipes are an example of ________.

A bag of snack food is bright and colorful and says, "Fritos." This is an example of a ________ brand.

Which of the following is an example of a sales promotion?

In the age of identity theft, customers feel that marketers are violating their privacy when they ________.

A new writer who sets a price at a level to get just enough revenues to pay expenses is using the pricing objective of:

What is the last step in the personal selling process?

Which of the following is an example of a situational factor that could affect a consumer's buying decision?

The ________ product of a fast food meal is the sandwich, side dish, and drink.

A bag of snack food says, "Walmart's Corn Chips." This is an example of a(n) ________ brand.

A co. that announces a manufacturer's suggested retail price and then offers a discount off that price is using pricing.

Employees bringing suggestions for a new fast food item to the headquarters of their food manufacturer is an example of:

What is MOST often the lowest cost transportation mode?

Price ________ involves charging a high price for a product initially, then lowering the price over time.

The final step in the marketing process is ________.

Choose the correct answer

Choose the correct answer

_______ increase a company's sales by selling to new customers and increasing a firm's sales to its existing customers.

When competition for customers became more intense during the sales era, businesses began to ________.

All of the following are perceptions of brand EXCEPT brand ________.

eBay, which never owns the various items it sells, can be considered a(n) ________.

Members of the marketing team are MOST often involved with ________.