SEM Chapter 1 Review

Describes how a business blends the four marketing elements

Ways to make customers aware of products and encourage them to buy

What a business offers customers to satisfy needs

Marketing is the creation and maintenance of

Which of the following is not part of the marketing mix?

The popularity of teams and sports figures is based upon

Gross impressions do not

All of the following factors are important to the success of sports marketing except

Product/service management involves ____ products

The number of viewers a program attracts

Influencing how people choose to spend their time and money on entertainment

To satisfy customer needs, you must do all of the following except

Common characteristics of a group, such as age range, marital status

Which following core standards involves collecting & using data to make future decisions?

Gathering and using information about customers to improve business decision making involves

All of the following are forms of promotion except

The creation and maintenance of satisfying exchange relationships

The host city for a Super Bowl must (choose 2)

The number of times per advertisement game or show that a product is associated with an athlete

Using sports to market products

The success of sports marketing does not depend upon

The amount that customers pay for products and services

What people are willing to spend their money and spare time viewing rather than participating

Amount of money individuals have available to spend after paying for fixed expenses

Testing toys by having children play with them is an example of:

Involves the locations and methods used to make products available to customers