Unit 2 SEM I

Question 1

A team wins a playoff game and plays for the championship. In what type of tournament is this?

Accepted Answer

Multistage

Question 2

To know what websites and advertisements visitors see, sports and event e-marketers would check

Accepted Answer

clickstream data

Question 3

Which of the following is a true statement about project planning:

Accepted Answer

To mentally walk through your project from start to finish

Question 4

A organization that wants info about the population in a certain geographic location might use

Accepted Answer

government sources

Question 5

What is one way that sport/event marketers use marketing information?

Accepted Answer

To develop new products

Question 6

What should a business anticipate when developing a project plan?

Accepted Answer

change

Question 7

What internal records do many businesses monitor in order to obtain useful marketing info?

Accepted Answer

Sales reports

Question 8

What internal records might a business use to analyze info about customer satisfaction levels:

Accepted Answer

comment cards

Question 9

A database of competitor information often contains information about the competitor's

Accepted Answer

advertising media

Question 10

Whats a reason why businesses regularly monitor internal records that contain marketing info

Accepted Answer

To analyze product performance

Question 11

A soccer league expands to a certain city. What online secondary source for demographic info?

Accepted Answer

government census

Question 12

Whats best for obtaining primary info about fans' opinions about a rock band's new album:

Accepted Answer

concert attendees

Question 13

Why is it important to define your project precisely?

Accepted Answer

So you can achieve your objectives

Question 14

Which of the following is a secondary source of sport/event information

Accepted Answer

demographic reports

Question 15

Why is it important to think ahead about how you will monitor your project?

Accepted Answer

To make sure the project's quality doesn't suffer

Question 16

To learn about its target market's needs and wants, soccer league should get info from its fans

Accepted Answer

in a proactive and systematic manner

Question 17

Having appropriate data helps sport/event marketers to set goals that are

Accepted Answer

realistic

Question 18

Which of the following might a sport/event organization search to obtain marketing information

Accepted Answer

internet

Question 19

What type of marketing information might a business obtain by monitoring sales invoices?

Accepted Answer

customer profiles

Question 20

What's an example of a secondary source of data that a sports marketer can obtain internally?

Accepted Answer

Sales report

Question 21

Sporting-goods businesses often gather marketing information to

Accepted Answer

identify trends

Question 22

One type of sport/event marketing information is information that is obtained from

Accepted Answer

spectators

Question 23

What type of competitor info is important for sports organizations to maintain in a database?

Accepted Answer

price lists

Question 24

Why do event organizers develop production schedules?

Accepted Answer

To outline all of the activities needed to prepare for event

Question 25

One way for the WSC Racquet Club to get primary info about the quality of its services is by

Accepted Answer

surveying club members

Question 26

Primary research includes collecting data for

Accepted Answer

the current research project.

Question 27

A marketer can't find private data on a competitor. What's a disadvantage of secondary research

Accepted Answer

It can be incomplete.

Unit 2 SEM I

Questions 27

Unit 2 SEM I

Questions 27