Chapter 7 - Managing the Channels

Question 1

Social media can be used to

Accepted Answer

all of the above

Question 2

High-speed internet service is

Accepted Answer

a broadband

Question 3

Types of delivery systems are called ______.

Accepted Answer

platforms

Question 4

The University of California has the nickname

Accepted Answer

Golden Bears

Question 5

New technology has made TV shows

Accepted Answer

more available

Question 6

What are some alternatives to traditional movie distribution?

Accepted Answer

digital and satellite

Question 7

Which of the following statements is true?

Accepted Answer

Non-revenue college sports are being cut by some colleges

Question 8

To gain the rights to show a professional game on TV, the media must

Accepted Answer

outbid competitors

Question 9

Sporting events are particularly attractive to television networks because

Accepted Answer

all of the above

Question 10

The facility where an event is held is a(n) ______.

Accepted Answer

venue

Question 11

The term "knockoff" can be used to describe _________.

Accepted Answer

a pirated, illegal copy

Question 12

College sports that do not provide a return on investment are called ______.

Accepted Answer

non-revenue sports

Question 13

Distribution

Accepted Answer

includes the activities in delivering products to consumers

Question 14

Why would making an in-concert film be a good distribution strategy?

Accepted Answer

all of the above

Question 15

A way of distributing multimedia files over the Internet for later playback is

Accepted Answer

a podcast

Question 16

_______ is the process of planning and managing the distribution of products and services.

Accepted Answer

Logistics

Question 17

Miami Ohio has the nickname

Accepted Answer

Red Hawks

Question 18

Businesses involved in making the product or service available to consumers is a(n)_______.

Accepted Answer

intermediary

Question 19

The last day of school before Christmas break is

Accepted Answer

December 21

Question 20

This company was founded in 1997 and began offering unlimited movie rentals for one low rate.

Accepted Answer

Netflix

Questions 20