What is the third part of the marketing concept?

operating a business profitably

Which of the following is a disadvantage when using social media for marketing?

Businesses have no control over what is said

When a company decides which delivery service to use to get its products to customers, this is

the place/distribution element of the marketing mix

Each of the marketing functions occurs every time

a product or service is developed and sold.

How are traditional and social media different?

one-way vs. two-way communication

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Marketing Unit 1

12 termsStudBud Administration23 plays

Chapters 1, 4 and social media

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Questions 12

Answers

1
Businesses involved in marketing activities as products move from producer to consumer is the
channel of distribution
competition
target market
market opportunity
2
Instagram, online reviews, blogs and Twitter are all examples of what?
internet websites
advertising
social media
marketing
3
What is the third part of the marketing concept?
developing a channel of distribution
deciding on a marketing strategy
operating a business profitably
identifying customers
4
Groups of similar consumers within a larger market are known as
marketing concepts
market groups
market opportunities
market segments
5
Which of the following is a disadvantage when using social media for marketing?
Social media is two way communication
Businesses have no control over what is said
Sharing ideas and thoughts are very fast
There are no disadvantages, social media is awesome
6
Marketing strategies are developed as part of
business agreements.
market opportunities.
marketing concepts.
business plans.
7
When businesses are in this type of competition, they don't focus much on price or promotion.
intense
monopolistic
limited
they always focus on price an promotion
8
When a company decides which delivery service to use to get its products to customers, this is
the price element of the marketing mix
the promotional element of the marketing mix
the place/distribution element of the marketing mix
the product element of the marketing mix
9
Each of the marketing functions occurs every time
a new marketer is hired.
a product or service is developed and sold.
a product is promoted.
an advertisement is printed.
10
How are traditional and social media different?
they have vastly different content
one-way vs. two-way communication
traditional media has a wider reach
they aren't really different
11
Who makes most final pricing decisions?
distributors
retailers
wholesalers
producers
12
Which of the following is an example of a service business?
clothing retailer
bookstores
Wal-mart
auto repair shop

Marketing Unit 1 Flashcards | StudBud