#Chapter 5: Which are the 3 types of speaking engagement for Thought Leaders?

Keynote Address, Panel Discussion, Breakout Session

#Chapter 12: Which are the 3 types of Event Impact?

Environmental, Economic, Social

studbud

BM4327 Recap

12 termsStudBud Administration25 plays

A quick recap of key concepts for Events Branding & Marketing.

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
#Chapter 1: Which is NOT a type of Discovery Session?
Face to Face Meeting
Virtual Conference
Social Setting
Google Search
2
#Chapter 5: Which are the 3 types of speaking engagement for Thought Leaders?
Keynote Address, Video Conference, Breakout Session
Assembly Address, One on One, Breakout Session
Panel Discussion, Keynote Address, One on One
Keynote Address, Panel Discussion, Breakout Session
3
BONUS 1: What does S in SWOT measures?
Stupidity
Sloppiness
Strength
Sexiness
4
#Chapter 11: Which is NOT the 5Cs of Social Media Event Marketing Plan?
Continue
Convert
Converse
Categorise
5
#Chapter 6: What does P in P.I.E.C.E Decision Making Process stands for
Problem Statement
Product Placement
Pending Outcome
Problem Recognition
6
#Chapter 12: Which are the 3 types of Event Impact?
Technological, Social, Competitor
Environmental, Economic, Social
Political, Social, Economic
Competitor, Political, Environmental
7
#Chapter 3: Which is Step 3 of the Creative Event Message Strategy?
Identify Objective
Establish Key Benefits
Define Target Market
Tone and Manner
8
#Chapter 2: Which is NOT an event stakeholder
100 PLUS
Your Fellow Competitor
Singapore Tourism Board
Her World Magazine
9
BONUS 2: What does C in IMC stands for?
Conversion
Communication
Corporate
Company
10
#Chapter 7: Which is NOT a pricing strategy for the 5Ps of Event Marketing Planning
Revenue Orientated
Market Orientated
Demand Orientated
Operations Orientated
11
#Chapter 4: Which is NOT a Lead Generation Strategy?
On Site Lead Management
Pre-Event Lead Management
Follow Up Lead Management
Predictive Lead Management
12
#Chapter 8: In establishing an IMC budget, which can NOT be considered as a TOP DOWN Method?
Percentage of Sales Method
Competitive Parity Method
Objective and Task Method
What the event can afford

BM4327 Recap Flashcards | StudBud