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Duplicate of Advertisments Flashcards | StudBud
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Duplicate of Advertisments
Duplicate of Advertisments
25 terms
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StudBud Administration
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26 plays
Springboard 2.4, 2.5, 2.6, Advertising techniques and citing sources
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
A catchphrase that evokes positive emotions or feelings about the company and product
Slogan
Image
Headline
Copy
2
what persuasive technique is used
transfer
avant garde
testimonial
bandwagon
3
Determining if a source is fact, opinion, or propaganda
Credibility
Accuracy
Timeliness
Authority
4
Persuasive Technique used to mkae you feel like EVERYONE else is doing something
Bandwagon
Authority
Transfer
Avant Garde
5
Persuasive technique meant to make you feel cool for being the first to have the product
Facts and Figures
Testimonial
Avant Garde
Transfer
6
Evaluating a source for the qualifications of the author
Authority
Bandwagon
Credibility
Purpopse
7
The actual text of an ad
Copy
Slogan
Headline
Image
8
What are you looking for if you are looking to see if a source is out of date
Timeliness
Transfer
Bandwagon
Purpose
9
Aunique design symbol that helps identify the company visually
Headline
Logo
Slogan
Image
10
Advertising that uses a well known person's fame to help promote a product or service
Bandwagon
Facts and Figures
Celebrity Endorsement
Fame
11
Persuasive technique that uses BOTH celebrities AND regular people to endorse products
Facts and Figures
Transfer
Avant Garde
Testimonial
12
What advertising techniques are used here
Transfer
Authority
Celebrity endorsement
Testimonial
13
The color RED is used in this logoto associate what with this company
Calm
Healthy
Trustworthy
Excitement
14
A short piece of text, usually in large type, designed to be the first thing the audience reads
Logo
Headline
Image
Slogan
15
Evaluating a source to determine if it is trustworthy
Credibility
Celebrity endorsement
Accuracy
Avant Garde
16
Which persuasive technique is used in this ad
Transfer
Testimonial
Bandwagon
Facts and Figures
17
what persuasive technique is used
Facts and Figures
Avant Garde
Transfer
Testimonial
18
what persuasive technique is used
Testimonial
Avant Garde
Transfer
Authority
19
The color GREEN in this logo is used to associate what with their product?
Health
Creativity
Hunger
Freshness
20
Any drawing, photo, chart, or other graphic designed to affect the audience in a purposeful way
Headline
Logo
Visual
Copy
21
Using statisic, percents, and numbers to convince you this product is better than others
Transfer
Bandwagon
Testimonial
Facts and Figures
22
Which Persuasive technique is used
Avant Garde
Facts and Figures
Testiimonial
Transfer
23
What Persausive technique is used
Bandwagon
Facts and Figures
testimonial
Transfer
24
Evaluating a source for the purpose of the information
Purpose
Timliness
Credibility
Accuracy
25
Persuasive Technique that asks you to associate good feelings with the product
Bandwagon
Avant Garde
Testimonial
Transfer