ACS 430 Exam One

According to Gass & Seiter, persuasion is best thought of as:

Marketing to niche groups such as empty nesters is:

The idea that persuasion requires free choice or free will focuses on

When companies donate to charities or sponsor causes, they are engaging in:

When experts in one field are assumed to be experts in new and unrelated fields.

This rule requires that one person try to repay, in kind, what another person has provided:

Cialdini says this allows us a very appealing luxury because we don’t have to think hard about the issues anymore.

To ensure a persuasive message will have a lasting effect on receivers:

Brands that are handmade, organic, or artisanal rely on which approach?

Which of the following concepts is the most important for Cialdini’s research on the influence of LIKING?

A defining feature of attitudes is that they are unmeasurable:

The arena in which persuasive attempts enjoy the greatest likelihood of success is:

According to the “Tipping Point” theory, people who have lots of expertise and know-how are known as:

Which persuasive strategy below is designed to increase consumer engagement through active participation?

Petty and Cacioppo’s ELM postulates that there are two routes to persuasion:

Compliments produce just as much liking whether they are perceived as true or untrue.

Weaker attitudes are better predictors of behavior.

Whether a particular brand is considered cool, nerdy, elegant, sexy, or fun refers to brand personality.

In G&S, the outer circle represents __________persuasion, while the inner circle represents _______ persuasion.

Central processing involves all of the following except

Which of the following refers to paid content that masquerades as a news story or educational material?

Whether a source possesses credibility is determined primarily by:

The primary dimensions of credibility are:

Word-of-mouth marketing (WOM) based on social networks is also known as:

This principle says we are persuaded by an influencer’s title, expertise, and professional clothing:

Salespersons provide suggestions to their circle of friends such as, “You should try it,” (Gladwell).

In Gladwell’s Tipping Points, a product or idea can’t take off unless it has inherent appeal. This is known as