UNT Denton Marketing test 2 review

With a competitive assessment, sales estimates can be misleading

A group of individuals with similar social rank

Which one of these terms is NOT a behavioristic variable used in segmentation

Intermediaries that buy finished goods and resell them for a profit

partnerships that are formed to create a competitive advantage on a worldwide basis

an alternative to direct investment that requires a licensee to pay commissions or royalties on sales or supplies

Which one of these terms is NOT an example of a psychographic variable used in segmentation:

Organizations with charitable, educational, community or other non business goals

A survey of customers regarding the types and quantities of products they intend to buy during a specific period

A way of segmenting the market that clusters people by zip codes or neighborhood units based on lifestyle & demographic

A forecasting method that uses historical sales data to discover patterns in the firms sales over time

Measuring company sales potential based on a generic economic forecast for a specific period to see market potential

An individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea

The sales forecast is rarely used to actually planning, organizing, implementing & controlling business activities

The max percentage of a market that an individual firm within an industry can expect to obtain for a specific product

An individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea

An information search where buyers search their memories for information about products to solve their problems

The ability of the marketer to identify customers before they make a purchase

a partnership between a domestic firm and a foreign firm or government

An information search where buyers seek information from sources other than their memories

Which one of these variables is NOT a variable used to segment customers by geographic variables

Omni-channel- creating an integrated & seamless retail experience across customer touch points - instore, web, mobile

A sales forecasting method based on the intuition of one or more executives

Select all of the businesses that are a social network

an unplanned buying behavior involving on conscious planning, resulting from a powerful urge to buy something immedietly

Sometimes experts prepare sales forecasts outside of the firm - these could be economists, ad executives, consultants

a consumer decision making process employed when purchasing unfamiliar, expensive or infrequently bought products

Dividing a market according to benefits that consumers want from the product

Select the items that are an example of consumer misbehavior

Executive judgement is an extremely accurate method of forecasting but it is expensive

A group of customers who buy products & services for their own personal use or for sharing with others

Individuals & business orgs that purchase products to make profits by using them to produce other products

Social listening- The process of monitoring digital conversations across social media platforms to gain insights

The decision processes & purchasing activities of people who purchase products for personal- household use not business

One of the most important benefits of digital marketing is the ability of marketers and customers to share information

When a business creates & maintains marketing mixes for the needs of a specific target group of customers

The accumulation of values, knowledge, beliefs, customs, objects and concepts that are passed to future generations

Which one of these terms is NOT an example of demographic variables used in segmentation

We never survey a company's sales force to see their anticipates sales in their territories for a specific period

Only a few businesses use market segmentation to best market to and satisfy the needs of their customers

A member of an informal group who provides information about a specific topic to other group members

The ability of marketers to obtain digital information

The criteria or characteristics marketers use to categorize their audience into different groups

The amount of a product a company expects to sell during a specific period at a specified level of marketing activity

A competitive assessment compares a competitors strengths & weaknesses vs a company's marketing potential

a consumer decision making process used when buying frequently purchased low cost items that require little search

The use of all digital media, including the internet & mobile & interactive channels to develop communication

Developing & maintaining a marketing mix that meets the wants & needs of a segment can be expensive

Select all of the items that are a form of digital media

Developing and performing marketing activities across national boundaries

a company that links buyers and sellers in different countries

A group of products within a product category that a buyer views as alternatives for possible purchases

The max volume of sales that could be available to all companies in a given industry over a specific period

Selling products or services to other businesses to be resold or used to make other items or services for resale

The ability for consumers to be connected with marketers along with other consumers

A method of predicting sales based on finding a relationship between past sales and 1 or more independent variables

Which one of these is NOT a forecasting technique

Making a product available to buyers in one or more test areas & measuring purchases & consumer response to marketing

Federal, state, county, local governments that buy goods & services to support internal operations & provide products

Objective and subjective product characteristics that are important to a buyer

Dividing a broad consumer or business market into subgroups based on common characteristics

When a buyer has doubt shortly after a purchase about whether the decision was a good one

Distinct product features, package design, product warranties, advertising, promotions, a sales person - all impact cost

The ability of customers to express their needs & wants directly to the firm in response to its marketing communications