Marketing Group 1 Quiz

Question 1

When is the first recorded use of the term "Marketing" according to Robert Bartels?

Accepted Answer

About 1910

Question 2

What are the elements categorized as uncontrollable influences in the consumer decision process model?

Accepted Answer

Mood/Attitude, Psychological/Personal, Social/Cultural

Question 3

How many stages are generally agreed upon in the consumer decision process?

Accepted Answer

5 stages

Question 4

What is the primary focus of studying consumer behavior?

Accepted Answer

To understand and answer consumer needs

Question 5

Which of the following is not classified as a consumer characteristic?

Accepted Answer

Technical

Question 6

What does the term "4P's" refer to in the context of the consumer decision process?

Accepted Answer

Product, Place, Price, Promotion

Question 7

Most money is made when both the company and customers are happy.

Accepted Answer

True

Question 8

in the 1950's the concept of Marketing Management evolved - again

Accepted Answer

True

Question 9

In which era did the concept of "The consumer is king!" and the focus on finding and filling consumer needs emerge?

Accepted Answer

Marketing era

Question 10

Marketing is the ONLY revenue-producing activity for a firm

Accepted Answer

True

Question 11

Which category does "Mood/Attitude" fall under in the consumer decision process model?

Accepted Answer

Uncontrollable influences

Question 12

During which era did the belief prevail that "if we build it, they will come," and a good product would sell itself?

Accepted Answer

Production era

Question 13

What was Aristotle's view on marketers around 2400 years ago?

Accepted Answer

Useless parasites

Question 14

How does the 1985 AMA definition characterize Marketing?

Accepted Answer

As a continuous and ongoing process

Question 15

What is the first stage in the consumer decision process?

Accepted Answer

Problem recognition

Questions 15