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Spring 2019 Media Effects Final Exam Flashcards | StudBud
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Spring 2019 Media Effects Final Exam
Spring 2019 Media Effects Final Exam
20 terms
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StudBud Administration
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Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Where do tobacco companies spend more of their advertising budgets?
Social Media
Magazines
Point-of-purchase
Television
2
What percent of television episodes feature characters who smoke?
20%
10%
50%
60%
3
Hispanics continue to be over-represented on news as criminals.
True
False
4
During the 1970s, who was portrayed as being abnormal or with deviant personality traits?
Prisoners
Black characters
Differently-abled characters
Hispanic characters
5
Studies of advertising in the 1930s and 1940s found that Blacks appeared in 3% of ads in all categories EXCEPT
Famous athletes
Well-known entertainers
Unknowns depicted as servants
Supermodels
6
Listening to a "halfalogue" is more distracting than hearing both sides of a conversation.
True
False
7
In the 1970s, White characters were over-represented on television.
False
True
8
What decade did the first Black supermodel appear?
1970s
2000s
1950s
1990s
9
White heavy TV viewers do NOT cultivate stereotype attitudes.
True
False
10
After seeing a muscular male model, men and boys feel less sexy.
True
False
11
What character is over-represented as a lead character in films currently?
Latino characters
Black characters
Asian-American characters
Hispanic characters
12
When minorities are portrayed in crime, majority audiences attribute the crime to ______.
the person themselves
an outside situation
13
During the 1970s, characters of color were usually depicted in blue-collar jobs.
True
False
14
User of mobile technology for ____ purposes are less likely to talk to strangers.
Political
Situational
Relational
Informational
15
According to Bailey, people have a biological preference for what type of food?
Unhealthy
Healthy
Sweet
Salty
16
What date is the final exam?
May 6
I don't know
May 1
May 4
17
White young people have the highest overall exposure to all forms of media.
False
True
18
Asian-Americans and Native American characters are under-represented on TV.
True
False
19
Studies in the 1970s and 1980s found that White magazine readers responded negatively toward ads with Black models.
False
True
20
Research has shown that decreases in adolescents' cell phone use are related to increases in sexual activity.
True
False