What does a backgrounder do ?

It offers the news worker the “story behind the story.”

The acronym SUCCES stands for

Simple, Unexpected, Concrete, Credible, Emotional, and Storytelling

What do News Features and Op-Eds have in common

both are a more sophisticated style of writing and more ambitious content

Short, frequent posts broadcast on social media accounts

What is the drawback of getting news from digital media?

you do not know if everything you see has been verified

Blogging- Offers a...

personal point of view from the author, creates relationships with reader

As a PR writer you need to focus on ...

style, punctuation, and grammar

Which one is NOT a way to write like a PR professional ?

How can I make the most money on this ?

What is a fact sheet ?

a companion release to the traditional news release

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Chapter 6: Public Relations Writing

15 termsStudBud Administration11 plays

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
5W's and h are who, what , where, when, why, how.
False
True
2
What does a backgrounder do ?
It offers the news worker the “story behind the story.”
a companion release to the traditional news release
3
The acronym SUCCES stands for
Strong, Unique, Clear, Connected, Effective and Supportive
Simple, Unexpected, Concrete, Credible, Emotional, and Storytelling
Sharp, Unforgettable, Compelling, Conversational, Ethical, Sensory
Specific, Urgent, Concise, Consistent, Engaging and Structured
4
What do News Features and Op-Eds have in common
Both are purely opinion-based
both are a more sophisticated style of writing and more ambitious content
5
Microblogging is ...
A mix of blogging and microblogging
personal point of view from the author, creates relationships with reader
Just like regular blogging
Short, frequent posts broadcast on social media accounts
6
Media offers information to be directly sent to someone with no geographical bounds
True
False
7
Op-Eds are opinion pieces that usually concern current issues, provide insight rather than information
False
True
8
What is the drawback of getting news from digital media?
The information takes to long to come out
you do not know if everything you see has been verified
You cant benefit from it
9
Blogging- Offers a...
personal point of view from the author, creates relationships with reader
A video explaining a situation
A Substitute for Press Releases
Shorter and more posts, used to break up news to the audience
10
As a PR writer you need to focus on ...
Writing for everyone instead of a specific audience.
Personal opinion, Writing without a goal and research
Entertainment, Enaging, and attention
style, punctuation, and grammar
11
Which one is NOT a way to write like a PR professional ?
Why are you writing?
How can I make the most money on this ?
What is the PR’s desired objective? What do i want to happen?
What communication channel will be used?
12
What is the top tier on the Inverted Pyramid
Additional information and facts or quotes (usually less important)
Background information
Key quotes from speakers
Lead by answering the 5 W’s
13
Understanding your reader allows you to write ------ and ------ ?
Concisely and Effectively
Quick and Easy
Informative and entertaining
Slow and Understandable
14
News features are “... news”
Entertainment
Feature
Hard
Soft
15
What is a fact sheet ?
It offers the news worker the “story behind the story.”
a companion release to the traditional news release

Chapter 6: Public Relations Writing Flashcards | StudBud

Chapter 6: Public Relations Writing

15 termsStudBud Administration11 plays

Chapter 6: Public Relations Writing

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
5W's and h are who, what , where, when, why, how.
False
True
2
What does a backgrounder do ?
It offers the news worker the “story behind the story.”
a companion release to the traditional news release
3
The acronym SUCCES stands for
Strong, Unique, Clear, Connected, Effective and Supportive
Simple, Unexpected, Concrete, Credible, Emotional, and Storytelling
Sharp, Unforgettable, Compelling, Conversational, Ethical, Sensory
Specific, Urgent, Concise, Consistent, Engaging and Structured
4
What do News Features and Op-Eds have in common
Both are purely opinion-based
both are a more sophisticated style of writing and more ambitious content
5
Microblogging is ...
A mix of blogging and microblogging
personal point of view from the author, creates relationships with reader
Just like regular blogging
Short, frequent posts broadcast on social media accounts
6
Media offers information to be directly sent to someone with no geographical bounds
True
False
7
Op-Eds are opinion pieces that usually concern current issues, provide insight rather than information
False
True
8
What is the drawback of getting news from digital media?
The information takes to long to come out
you do not know if everything you see has been verified
You cant benefit from it
9
Blogging- Offers a...
personal point of view from the author, creates relationships with reader
A video explaining a situation
A Substitute for Press Releases
Shorter and more posts, used to break up news to the audience
10
As a PR writer you need to focus on ...
Writing for everyone instead of a specific audience.
Personal opinion, Writing without a goal and research
Entertainment, Enaging, and attention
style, punctuation, and grammar
11
Which one is NOT a way to write like a PR professional ?
Why are you writing?
How can I make the most money on this ?
What is the PR’s desired objective? What do i want to happen?
What communication channel will be used?
12
What is the top tier on the Inverted Pyramid
Additional information and facts or quotes (usually less important)
Background information
Key quotes from speakers
Lead by answering the 5 W’s
13
Understanding your reader allows you to write ------ and ------ ?
Concisely and Effectively
Quick and Easy
Informative and entertaining
Slow and Understandable
14
News features are “... news”
Entertainment
Feature
Hard
Soft
15
What is a fact sheet ?
It offers the news worker the “story behind the story.”
a companion release to the traditional news release