Product development Flashcards

1

What is the key issue in the development of a new product’s marketing strategy?

2

Choose the INCORRECT sentence about BRAINSTORMING:

3

the benefit of concept testing:

4

What do makers NOT do during the product development stage?

5

Commercialisation is known as...

6

Concept testing will help you understand all about the customer.

7

Test marketing is to collect information on how proposed product will perform in the marketplace

8

How many stages in New Product Development?

9

The purpose of Idea Screening is to decrease business risks.

10

A Workflow is a sequence of tasks that

11

the Sensory Research is NOT for evaluating how a product taste, smell or feels

Product development