Unit 1 Review Game

Ads designed to correct a previous ad, often a result of legal action.

Which is PULL advertising?

What is a specialized segment of a larger market?

Which three are advertising's biggest problems in Chapter 2?

The study of how people judge their own and others conduct in terms of right or wrong.

A product's place in the mind of the consumer is called...

The creative team in an ad agency was inspired by...

The belief that every product has a unique familiarity within is...

PIE stands for...

PETA is an example of...

Occurs whenever customers have contact with a particular brand over time.

What is the management of the MarCom function to optimize the range of MarCom tools available?

Which agency first gave full control to creatives of their work?

What are assets and liabilities linked to a brand that add or subtract from its value called?

Obvious exaggerations and outrageous statements such as "out of this world."

Cyrus Curtis had a big idea....

Who said, "Reason why copy is logic, persuasion and conviction?"

What's the term for clients using an agency for only one part of their advertising needs?

FTC

The first product to make the claim, is said to do this by Claude Hopkins...

Who said, "Computing power doubles every 18 months while the price is cut in half."

What is the "P" in the USP of Campbell's soup?

Caveat emptor means

IMC stand for....

One way companies compete in the marketplace.

Choose all the factors for the change in advertising as stated in Chapter 2.

Which best describes Campbell's soup?

What is a name, symbol or design intended to clearly identify and differentiate a product?

The combination of media vehicles a consumer individually selects to satisfy his/her needs?

Which TV ad changed advertising by using IMC?

What are marketing messages in paid media called?

Who said, "A change in media leads to a change in society"- the media is the message?

Which first American was an Ad Man?

Marketing to small, more homogeneous markets is called....

When, where, and under what circumstance the customer's mind is most receptive to the message.

The NFL banned kneeling during the national anthem in 2018. This is an example of...

As new industries are created, old business models are often destroyed.

J. Walter Thompson's big idea was...

The FTC created a "test" to consider questions of advertising deception from the POV of the ...

Who was the creator of "brainstorming?"

Compared to its competitor, what is the relative place for a product in a consumer's mind?

Who at Saatchi & Saatchi used P/E ratios to bring them to #1 agency in the world?

Dan Wieden, W+K, created the "personal truth," which is...

Which is PUSH advertising?

This advertising legend created "Inherent Drama."

What's the term for clients splitting their accounts between several different agencies?

Helen Resor is best know for.....

This advertising icon said "every ad is an investment in the image of a brand."

USP stand for...

Rules imposed by government to manage the conduct, or economic or social effects of an ad...

The company that pays for the advertising is called...