The foot-in-the-door technique is based on which of the following principles?

Small request incrfeases likelihood agree larger request

In the Peripheral Route of the Elaboration Likelihood Model, learning typically occurs through:

Repetition and passive processing of visual cues

When might a humor appeal be ineffective?

When the humor is offensive or distracting

The affective component of an attitude deals with:

The consumer’s feelings and emotions regarding the attitude object

What is the three-hit theory in advertising?

awareness, relevance, and reminder.

What advantage do new media have over traditional media?

Interactivity and customization

What is the key advantage of mobile advertising?

It reaches consumers while they are on the go

What does the term "advertising wear-out" refer to?

The decline in consumer attention and retention

Which of the following is NOT true about Canada?

It has the tallest trees in the world

What does the cognitive component of an attitude refer to?

The consumer’s knowledge and perceptions of the features of an object

Which of the following is a characteristic of the Central Route in the Elaboration Likelihood Model (ELM)?

High involvement and careful cognitive processing

When marketers want to create awareness for a product, what is their primary objective?

Attract attention to the product

What does a comparative ad typically include?

Acknowledgment of competing products

When is a distributed learning schedule preferred in marketing?

When long-term repeat buying is desired.

Which of the following is NOT a way to alter consumer attitudes?

Increasing product price dramatically

What is a key challenge of traditional media compared to new media?

Traditional media is often impersonal and lacks customization

What is the sensory store in information processing?

The area where sensory input lasts for just a moment before being lost.

When is the primacy effect most useful?

When attention needs to be captured at the start

When would a marketer use a one-sided message?

When promoting a new brand with no competitors

What does the Starch Readership Ad Study measure?

The effectiveness of an ad in terms of readership.

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Consumer Behavior review final

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Questions 80

Answers

1
Which is an example of a "product-specific" goal?
Buying a Playstation 5
Buying a new lawn mower
Buying a magazine
Buying a hamburger
2
When a consumer subconsciously screens out stimuli that they find threatening, it is called...
Perceptual erasing
Selective attention
Selective exposure
Perceptual defense
3
What is compulsive consumption?
Additced to video games
Addicted to alcohol
Addicted to buying things
Addicted to eating
4
The foot-in-the-door technique is based on which of the following principles?
Offering financial incentives to agree to a request
Making a large request first leads to greater compliance
Appealing to the ego of the consumer increases compliance
Small request incrfeases likelihood agree larger request
5
In the Peripheral Route of the Elaboration Likelihood Model, learning typically occurs through:
Attribute-based information
Effortful consideration of the product’s features
High-quality arguments
Repetition and passive processing of visual cues
6
When might a humor appeal be ineffective?
When the humor is offensive or distracting
When the humor is clear and relatable
When the humor creates a positive emotional connection
When the humor relates directly to the product
7
What is Canada's capital city?
Montreal
Ottawa
Toronto
Vancouver
8
In communication, what role do receivers play?
They ignore the message
They decode the message
They transmit feedback
They encode the message
9
What's another way to say "not open minded?"
Dogmatism
Vanity
Industrious
Jealous
10
The affective component of an attitude deals with:
The consumer’s intentions to act towards an attitude object
The consumer’s feelings and emotions regarding the attitude object
The beliefs and knowledge about an attitude object
The consumer’s ability to purchase the attitude object
11
What is a characteristic of impression-based targeting?
Real-time bidding
Delayed feedback
Pre-negotiated prices
Limited customization
12
Which of the following is a form of brand loyalty where consumers buy a product out of habit, not emotional attachment?
Premium brand loyalty
Covetous brand loyalty
None of the above
Inertia brand loyalty
13
What is the three-hit theory in advertising?
awareness, relevance, and reminder.
must be exposed to a product five times before purchasing it
only one exposure needed to form an opinion
Advertising wear-out occurs after three exposures to an ad.
14
A message that is decoded differently than intended can cause:
Communication breakdown
Effective communication
Increased trust in the sender
Immediate feedback
15
What advantage do new media have over traditional media?
Higher cost
Less customization
One-way communication
Interactivity and customization
16
What applies when consumers associate a brand's traits with a product from the same brand but diff form of extension?
Operant conditioning
Classical conditioning
Stimulus discrimination
Stimulus generalization
17
What prime minister is on the Canadian 100 dollar bill?
Wilfred Laurier
William Mackenzie King
Robert Borden
John A Macdonald
18
What is the key advantage of mobile advertising?
It is less intrusive than traditional ads
It works better on desktops than on phones
It reaches consumers while they are on the go
It is inexpensive
19
Which of the following is an example of stimulus generalization in marketing?
Using a celebrity spokesperson
Providing discounts for unrelated products.
Encouraging consumers to buy one brand
Creating a new product without any connection to the brand.
20
What is a common method for overcoming psychological noise in communication?
Digital technologies
Negative feedback
Decreasing interaction
Limited repetition
21
Which of the following is an example of interpersonal communication?
A billboard advertisement
An email newsletter
A chat between friends
A TV commercial
22
When was Mr. Clean first used?
1960s
1930s
1950s
1940s
23
Refusing to buy foreign products is known as....
Conservatism
Glasnost
Ethnocentrism
Materialism
24
What does the term "advertising wear-out" refer to?
The increase in consumer attention
The point when ads become irrelevant to consumers.
The effectiveness of ads after their initial release.
The decline in consumer attention and retention
25
Which of the following is NOT true about Canada?
It has the largest dinosaur deposit in the world
It has the tallest trees in the world
It has the most lakes in the world
It has the longest coastline in the world
26
What type of communication involves messages transmitted thru marketing depts, advertising agencies, and spokespersons?
Group communication
Impersonal communication
Interpersonal communication
Feedback communication
27
The lowest level at which an individual can experience a sensation is called the.....
Minimal threshold
Just noticeable difference
Absolute threshold
Differential threshold
28
Which of the following appeals is most effective in high-involvement situations?
Informational appeal
Fear appeal
Humor appeal
Emotional appeal
29
Which social media platform would likely be most effective for reaching a large and varied audience?
Blogs
Widgets
YouTube
Facebook
30
The Theory of Reasoned Action is an example of:
A multi-attribute model
A cognitive approach to forming attitudes
A theory related to the cognitive dissonance effect
A situational factor in attitude formation
31
What is the primary goal of communication?
To transmit a message
To confuse the audience
To entertain
To persuade
32
What does the cognitive component of an attitude refer to?
The likelihood of the consumer purchasing a product
The consumer’s knowledge and perceptions of the features of an object
The social influence of others on the consumer
The consumer’s emotions and feelings about an object
33
Needs can never be permanently satisfied.
False
True
34
Which of the following is a characteristic of the Central Route in the Elaboration Likelihood Model (ELM)?
Passive processing of visual cues
Low involvement and little thought processing
Learning through repetition and simplistic arguments
High involvement and careful cognitive processing
35
When marketers want to create awareness for a product, what is their primary objective?
Increase sales
Create goodwill
Reduce dissonance
Attract attention to the product
36
What does a comparative ad typically include?
A humorous message
General information about the product
Only positive aspects of the product
Acknowledgment of competing products
37
Which of the following is NOT one of the three principles that affect how patterns are perceived?
Total
Closure
Figure and ground
Grouping
38
When is a distributed learning schedule preferred in marketing?
When consumer behavior is highly variable.
When immediate short-term results are needed.
When long-term repeat buying is desired.
When media attention is low.
39
Which of the following is an example of an intrinsic cue?
packaging
price
smell
all of the above
40
What is a key element when marketers create a message?
Avoiding visuals
Using only verbal messages
Establishing objectives
Ignoring the medium
41
Which of the following is NOT a way to alter consumer attitudes?
Increasing product price dramatically
Changing brand image
Adding an attribute to a product
Changing beliefs about products
42
What is a key challenge of traditional media compared to new media?
Traditional media is often impersonal and lacks customization
Traditional media is too interactive
Traditional media can directly engage with consumers
Traditional media provides immediate feedback
43
What is the sensory store in information processing?
The mental space where information is processed briefly.
The space where long-term memories are formed.
The area where sensory input lasts for just a moment before being lost.
The place where sensory input is stored for long periods of time.
44
In which type of media are advertisements directed at broader groups and not customized?
Narrowcast media
New media
Traditional media
Interactive media
45
The cleaning brand "Mr. Clean" is an example of...
Brand copying
Brand personification
Brand modification
Brand creation
46
Which is NOT one of the Trio of Needs?
Invention
Affiliation
Achievement
Power
47
When is the primacy effect most useful?
When audience interest is high
When attention needs to be captured at the start
When feedback is delayed
When the audience is highly skeptical
48
A person who is a verbaliser prefers ads with lots of writing in them
False
True
49
According to the Freudian Theory of Personality, which system controls basic human needs, like hunger or thirst?
Id
Vanity
Ego
Superego
50
When would a marketer use a one-sided message?
When seeking feedback from the audience
When trying to engage with high-involvement customers
When promoting a new brand with no competitors
When acknowledging competing products
51
What does the Starch Readership Ad Study measure?
Brand loyalty through repeated exposure.
The price sensitivity of consumers.
The effectiveness of an ad in terms of readership.
Consumer preferences for a product.
52
The inventor of the Rubik's Cube was born in what country?
Canada
Hungary
Germany
Poland
53
What Element of Perceptual Organization Is Featured in This Ad?
Grouping
None of the above
Closure
Figure and Ground
54
In what situation is a fear appeal likely to work?
When it is emotional and non-specific
When used excessively
When the audience is unaware of the risks
When it is rational and addresses specific risks
55
What is an attitude?
A specific preference for a particular product category
An immediate emotional reaction to a product
A learned predisposition to behave in a certain manner
A physical trait that determines how a person behaves
56
Which of the following best describes classical conditioning in consumer behavior?
Its a learned association between a product and brand needing repetition
It is the act of punishing undesirable consumer behavior
It encourages new consumers to try different products once.
It focuses on the effectiveness of pricing strategies.
57
"All Americans eat hamburgers" is an example of a
Stereotype
Lie
Trigger
Half-truth
58
Which Freudian system drives the individual to fulfill their needs in a socially acceptable function.
Id
Superego
Ego
Mega ego
59
Vain consumers...
are a lucrative market for personal care and beauty products
welcome promotional messages showing that they attract others’ attention
are receptive to promotional messages featuring personal achievement
All of the above
60
A cereal company reducing the size of its packaging to avoid a price increase would be an example of...
Weber's Law
absolute threshold
minimal threshold
just noticeable difference
61
Which of the following is a barrier to effective communication?
Psychological noise
Immediate feedback
High involvement
Nonverbal cues
62
What number was Canada's greatest hockey player Wayne Gretzky?
99
88
77
66
63
Which of the following techniques is used to reduce post-purchase dissonance?
Rationalizing the decision
Seeking reassurance from dissatisfied owners
Ignoring the benefits of the product
Avoiding any further media related to the purchase
64
What is cognitive dissonance?
A favorable emotional response to a purchase
An increased level of involvement in a purchase
A belief about a product based on incomplete information
A conflict between conflicting attitudes or behaviors
65
What is the key difference between positive reinforcement and negative reinforcement?
PR adds a positive stimulus, while NR removes a bad one
PR and NR have the same effect on behavior.
PR encourages behavior by removing a bad stimulus, while NR adds a good one
Positive reinforcement is only effective in punishment scenarios.
66
Which of the following is NOT a factor in attitude formation?
Media/Internet/Social Media
Experience
Family and friends
Political party affiliation
67
What does the conative component of an attitude reflect?
The role of advertising on purchasing behavior
The likelihood of purchasing or acting toward an attitude object
The emotions toward a product
The beliefs about a product
68
How do attitudes form according to the provided information?
Consumers inherit attitudes from their families
Consumers form attitudes by watching advertisements only
Attitudes are instinctual and not influenced by external factors
Attitudes are learned when consumers try new products, models, or brands
69
Selective exposure refers to:
The difficulty in decoding messages
Choosing to ignore certain advertisements
The feedback given by receivers
The act of avoiding messages
70
_______ factors •reflect interest in the performance of an innovation.
Cognitive Factors
Hedonic factors
Social Factors
Functional Factors
71
Placing ads in places where consumers do not expect to see them and cannot really avoid them is called.....
Surprise marketing
Open marketing
Ambush marketing
Experiential marketing
72
What is the primary purpose of shaping in instrumental learning?
To make behaviors random and unpredictable.
To encourage behavior through punishment.
To reinforce behavior before it occurs.
To remove unwanted behavior.
73
________ factors relate to feeling gratified by using the innovation.
Cognitive
Social
Functional
Hedonistic
74
What is "chunking" in the context of information processing?
A method of storing long-term memories for later use.
The process of organizing info into smaller parts to enhance recall.
The way consumers forget unimportant information.
The way consumers filter out irrelevant sensory input.
75
What is the main difference between the foot-in-the-door technique and the door-in-the-face technique?
FITD starts with large request, DITF starts with small request
FITD involves offering incentives, while the DITF does not
DITF starts with a large request, followed by smaller, more reasonable one
DITF relies on social media influence, while the FITD does not
76
What is the primary advantage of a two-sided message?
It focuses on the advantages of a product
It is easier to understand
It acknowledges competing products
It ignores competing products
77
Buying the most expensive product will always ensure the highest quality
False
True
78
"Choosing the wrong product will harm your ego" is an example of
psychological risk
physical risk
time risk
functional risk
79
What does message framing refer to?
The way a message is presented to the audience
Choosing the right medium
The use of visuals in advertisements
Creating a strong emotional appeal
80
What type of reinforcement schedule is commonly used in gambling casinos to encourage behavior?
Fixed ratio reinforcement
Fixed interval reinforcement
Continuous reinforcement
Variable ratio reinforcement

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