Home Library Explore SAT

Home Library Explore SAT

Rebranding Flashcards | StudBud

Explore/Rebranding

Rebranding

5 terms·StudBud Administration·6 plays

A quiz to review branding concepts for sports marketing class.

Flashcards5 cardsFPractice quizPHost liveL

Questions 5

Answers

1
Re-branding may be used for:
Mature products
Products in development
New products
All of the above
2
Why re-brand?
Need to differentiate
Change in company leadership
Decrease in profit of good/service
3
True/False: Firms will rebrand to avoid negative connotations or shed past reputation.
True
False
4
Which local team re-branded in May 2011?
Washington Redskins
DC United
Washington Wizards
Fredrick Keys
5
Changes that might occur as a result of re-branding efforts are:
Negative Impact on Emotional Associations
All of the above
Increase/Decrease in Brand Loyalty