Développer des concepts, des graphiques et des mises en page

Develop concepts, graphics and layouts

Etablir des statistiques et des mesures d’audience du site

Types de trafic : organique / payé / social / direct

Types of traffic : organic / paid / social / direct

Objectifs : Notoriété / Visibilité / Fidélisation

Objectives : Reputation / Visibility / Retention

Définir un plan de communication digitale

Definea digital communication plan

Utiliser le canal digital le plus approprié

Use the most appropriate digital canal

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CPCD

26 termsStudBud Administration6 plays

Vocab Eval

Flashcards26 cardsFPractice quizPHost liveL

Questions 26

Answers

1
Retour sur investissement
Return on investment
Ensure brand consistency
Review final layouts
Control budgets
2
Développer des concepts, des graphiques et des mises en page
Develop concepts, graphics and layouts
Review final layouts
Identify and advise about possible strategies
3
Analyser le trafic web
Target the right persona
Open rate
Analyze web traffic
4
Taux d’ouverture
Open rate
Click-through rate
Manage client proposals
Percentage of new sessions
5
Concevoir une appli web ou un site web
Target the right persona
Receive project briefs from clients
Design a web app or a web site
Return on investment
6
Etablir des statistiques et des mesures d’audience du site
Etablir des statistiques et des mesures d’audience du site
Trend research
Meet with social media influencers
7
Types de trafic : organique / payé / social / direct
Bounce rate
Identify and advise about possible strategies
Types of traffic : organic / paid / social / direct
Objectives : Reputation / Visibility / Retention
8
Taux de rebond
Bounce rate
Return on investment
Analyze trends
Click-through rate
9
Gérer la transition digitale
Return on investment
Manage staff
Manage digital transition
Schedule social media posts
10
Produire des illustrations
Click behavior
Define an editorial line
Analyze trends
Product illustrations
11
Gérer les propositions client
Manage client proposals
Percentage of new sessions
Click behavior
12
Objectifs : Notoriété / Visibilité / Fidélisation
Objectives : Reputation / Visibility / Retention
Natural referencing / Natural indexing
Catchphrase
13
Définir un plan de communication digitale
Page break
Definea digital communication plan
Drop down list
Check-box
14
Cibler les bons persona
Template
Target the right persona
DTP (desk-top publishing)
Drag and drop
15
Reconnaître la propriété digitale
Drag and drop
Acknowledge digital copyright
Display
Header / Footer
16
Gestion de projets digitaux
Digital project management
Bounce rate
Percentageof new sessions
17
Stratégie de contenu
Retain and convert prospects
Content strategy
Analyze web traffic
Click behavior
18
Comportement de clic
Work in-house / Work freelance
Pitch marketing campaigns
Create content for use on social media
Click behavior
19
Pourcentage de nouvelles sessions
Analyze the performance of social media campaigns
Percentage of new sessions
Prepare rough drafts
Trend research
20
Taux de conversion
Draw up website audience statistics and measurements
Write reports
Review final layouts
Conversion rate
21
Analyser les tendances
Analyze trends
Home page
Link / Sponsored link
Architecture / Site map
22
Taux de clics
Manage staff
Click-through rate
Click behavior
Bounce rate
23
Utiliser le canal digital le plus approprié
Natural referencing / Natural indexing
Header / Footer
Draw up website audience statistics and measurements
Use the most appropriate digital canal
24
Définir une ligne éditoriale
Create content for use on social media
Define an editorial line
Pitch marketing campaigns
Meet with social media influencers
25
Fidéliser et convertir les prospects
Retain and convert prospects
Manage client proposals
Keep track of data
Receive project briefs from clients
26
Optimiser le parcours utilisateur
Analyze web traffic
Optimize user journey
Click behavior
Use the most appropriate digital canal

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