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International Businesses Flashcards | StudBud
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International Businesses
International Businesses
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International Business
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
Pan-global marketing involves selling...... products across the globe.
Differentiated
Cheap
Standardized
Environmental friendly
2
If a business can't sell in saturated home markets, they may choose to expand internationally.
Flase
True
3
Which is an International Brand?
Popcorn
Chanel
Remote
Tv
4
... is not an example of international franchise
Tim Hortons
McDonald
Harvey's
KFC
5
A benefit of a joint venture is..
May be poor cooperation
More resources
Different management styles
Partners may have different objectives
6
Limitation of pan global marketing is:
Common identity of products
Standardizing mentality across the world
Legal restrictions vary
Standardizing products
7
Selling the product directly to a foreign customer or indirectly through an export intermediary
Internet
Exporting
Joint ventures
Amazon
8
How are Direct investment in subsidiaries most likely to be successful?
Merging with other international businesses
Merging with local companies
Understanding how money must be spent
Investing in good advertising
9
Examples of licencing are..
Cars
All of the above
Disney Princesses
WWE
10
What type of planning is needed in order to expand internationally?
Objectives
Strategical
Long term
Short term
11
An International business could be
Family
Person
Water
Food
12
Who was the best group? Choose wisely...
All others..
4.7
13
What differences are faced by businesses when entering another country?
Type of water
Safety/ Product Labeling
Language
Age structre
14
....Is not a cultural difference
Method of interaction
Advertising Methods
Religion
Meaning of colors
15
Why sell internationally?
People won't buy from you any more in your home country.
They don't want to suffer if the economy goes down.
Increase the profit.
All of the ones listed.
16
What is global Localization?
Change in marketing strategy
Reduced opposition to business activity
Adaption of marketing mix
Reduced economies of scale
17
Selling internationally, in many different countries doesn't spread risk.
Both
True
False
