Interactive Media Third Nine Weeks Exam Review

reflects happiness, is accessible, and has a cheerful vibe

The recommended length for a social media ad

high-energy, playful, and friendly

the most universally appealing color, is good for a wide demographic and feels stable and trustworthy

Used to mark businesses or to announce public events

the first online ad appeared in the form of a __________

Information about the company and client (ex: format, scale, colors, logo)

the outward appearance of a company/person to others

Attaching seals or marks to products to help customers recognize the company

feel masculine and strong

Which was the first social media platform to target ads to their users?

has a luxurious feel

a document of information that helps guide the design of the ad

tends to lean more feminine and a soft, luxurious identity

Asking buyers to take action by clicking this link, visiting this website, adding to your cart, or similar

feel unified, exude a sense of familiarity and community

used to announce locations of street vendors to help customers find them

figure out who the ads need to be geared towards

Who started the first advertising agency in the United States?

feel strong, no-nonsense, and stable

A short phrase that captures the concept of the ad in an engaging way

images chosen by advertisers to showcase the product, service, or company; Main part of an ad

Background information about the brand, their values, mission, and story. 

 one of the most versatile colors and is often tied to nature and financial themes

Detailed information about what needs to be done, the goals of the marketing, and the deadline

 the least used color in branding; has a masculine, rugged feel

good for exciting, loud, and youthful designs

Which organization licensed the first TV commercial?

the art and practice of planning and projecting ideas and experiences with visual and textual content

A symbol or design used to reflect a product, company, or service

 the brand of the company is developed by a ________________________

the written text of the ad

has a modern, sophisticated, as well as classic feel

Research similarities and differences between the client and other companies

feel tranquil and calm