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SSE ACADEMY Flashcards | StudBud

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SSE ACADEMY

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Questions 12

Answers

1
Which of these represented a seismic shift in computing
Microsoft's acquistion of Linked In
Shift to Mobile
Development of Space Invaders
Google Glass
2
Which of these is NOT an ad format in YouTube
In-Search Ads
In Stream Video (Skippable)
Expanded Text Ad
In Display Ad
3
Who was recently captured in a 'voting selfie gaffe'?
Jude Law
Chris Martin
Justin Bieber
Justin Timberlake
4
Which of these is NOT fundamental for Google assistant
Max Bid
Translate
Voice Recognition
The Knowledge Graph
5
YouTube is...
based in London
the UK's online video destination of choice
The 2nd biggest search engine
full of cat videos only
6
Search ad rank is determined by...
Max Bid
Dan Ramsay
Quality Score
Max Bid & Quality Score
7
PPC is...
Pull Marketing
'Top of the Funnel'
Push Marketing
bad for acquiring new customers
8
Optimisation is...
Improving Relevance and KPIs
Spending less
Audience targeting
Setting budgets
9
What is the name of Google's latest phone?
8P
Pixel
Cortana
Sergey
10
Google's mission is to organise the worlds information and...
bring in the wonga
use artificial intelligence
make it universally accessible and useful
make it better
11
Bing market share in the UK is..
80%
60.5%
5%
20.5%
12
Which of these was NOT a celebrity break up in 2016?
David & Victoria Beckham
Tom Hiddleston & Taylor Swift
Brooklyn Beckham & Chloe Moretz
Brangelina