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SEM 1 1.01-1.04 Flashcards | StudBud
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SEM 1 1.01-1.04
SEM 1 1.01-1.04
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StudBud Administration
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SEM 1.01 - 1.04
Flashcards
22 cards
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Questions
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Answers
1
One of the primary reasons that people are motivated to attend arena football games is the
instant-replay feature
low scores.
affordable ticket prices.
prime-time, network television exposure.
2
National Collegiate Athletic Association and Professional Golfers' Association are examples
sanctioning bodies
professional societies
labor unions
trade associations
3
A characteristic of an event is that it is produced and consumed
at the same time
by the same group
during planned intervals
in unemotional ways
4
Tangible objects that are useful to consumers
goods
nonperishable
services
perishable
5
Businesses or organizations that pay to associate their names or products with a sporting event
sponsors
participant
marketing
service
6
Participants that have rules and guidelines to participate in their sport
unorganized
professional
organized
amateur
7
Wrigley Field has earned a reputation as one of the best places to watch a MLB. This is Brand?
image.
awareness.
loyalty.
image extension.
8
programs, hot dogs, drinks, and souvenirs that fans buy are part of the total sports
market.
promotion.
strategy.
product.
9
You are in charge of advertising. Which of the following would be your responsibility:
Researching the target audience
Conducting test drives
Buying commercial time on television
Taking ticket orders
10
One characteristic of event marketing involves promoting and selling a(n)
tangible product
physical appeal
nonperishable item
unique experience
11
State championship winner last year, but didn't even make the play-offs this year. Example of?
consistent
tangible
perishable
inconsistent
12
What involves writing press releases and organizing news conferences for a sport organization:
Media relations
Promotions
Community relations
Advertising
13
Professional sports teams benefit their surrounding community by
attracting tourist dollars
endorsing local political candidates
making seat licenses available to season ticket holder
hiring handlers to make sure athletes behave
14
Most sport/event products are classified as
a combination of rented and owned-goods services.
a combination of goods and services.
pure goods.
pure services.
15
A baseball game broadcast on the radio is an example of
a nonsport
sport media.
a sporting good.
owned-goods service
16
Which of the following usually is a characteristic of the sport/event industry
independence
promotion
achievement
adaptability
17
matching up corporations with events that reach their target market has a career in
hospitality
sponsorship management
sales promotion
advertising sales
18
Observers of an event that do not participate
spectator
goer
watcher
person
19
Which marketing activities involves responsibility for sport organizations licensing activities
Public relations
Sales
Community relations
Merchandising
20
the main difference between professional and amateur athletes is that for the professionals
their occupation
played for enjoyment
closed to public
free of charge
21
Which of the following usually is a characteristic of the sport/event industry
manages a worldwide media network
employs only those people who play sports
provides products that are different for each consumer
communicates with a limited audience
22
Which of the following is an example of marketing the sport event
selling foods and products to a concession stand
distributing information about a NASCAR race
holding a race for a chartiable organization
delivering exercise bikes to retailers