Which of the following is the correct definition for appeal?

The act of attracting interest from the target audience.

What is media literacy?

The ability to access, analyze, evaluate, and create media messages

What is an advertisement?

A form of comm. using persuasive techniques to get you to buy something

Tending to favor a particular person, event, or idea in an unfair way

What is the target audience?

A particular group which a film, book, commercial, or political ad is aimed

What does it mean to spin information?

taking facts/information and emphasizing only what they want us to see

Which of the following is an example of an avertising technique?

Avant-garde, Wit + Humor, Do good, Celebrity appeal

What are demographics?

Identity categories relating to the population & particular groups within

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Media Literacy Terms

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Questions 20

Answers

1
Which of the following is the correct definition for appeal?
A form of mass communication
Identity categories relating to the population and particular groups within
A form of communication that uses persuasive techniques
The act of attracting interest from the target audience.
2
Tiktok does not contain advertisements
False
True
3
What is media literacy?
The ability to have access to media
Mass forms of communication
Media literacy can be billboards, books, social media, etc
The ability to access, analyze, evaluate, and create media messages
4
Advertisements are only on tv
False
True
5
What is an advertisement?
A form of comm. using persuasive techniques to get you to buy something
A form of hate that uses tehniques to get you to buy something
A type of communication that urges you to not purchase something
A product
6
True or false: subtext is underlying messages
False
True
7
What is bias?
Remaining fair regardless of opinion
Tending to create an advertisements with a single technique
Tending to favor a particular person, event, or idea in an unfair way
Remaining angry during a conversation
8
What is the target audience?
A particular group which pays for a film or commericial
A group in which a product is not made for
A particular group which a film, book, commercial, or political ad is aimed
A group in which products are made by
9
Are books a type of media?
False
True
10
No news sources use bias, spin, or sensationalism
True
False
11
What is media?
Forms of many languages
Forms of mass communication
Forms of mass tiktoking
Forms of mass persuastion
12
The profession of writing for newspapers or magazines or of broadcasting news on the radio or TV is...
Advertising
Spinning
Creating propaganda
Journalism
13
Media literacy is important in the year 2023
True
False
14
True or false: sesationalism uses shocking or exaggerated headlines and stories to capture the attention of the target
True
False
15
What does it mean to spin information?
taking information and only telling one person
taking opinion and forcing it upon someone else
taking information and showing all sides to the story
taking facts/information and emphasizing only what they want us to see
16
Information or images whose purpose is to promote a person, cause, or particular view of events is...
Propaganda
Advertisements
Demographics
Spin
17
Media is singluar, medium is plural
False
True
18
Which of the following is an example of an avertising technique?
Avant-garde
Wit + Humor
Do good
Celebrity appeal
19
What are the 3 types of rhetorical appeals?
Heads, shoulders, knees (and toes)
Ethos, pathos, logos
Numbers, feelings, facts
Ethos, logos
20
What are demographics?
Personal categories relating to someone's favorite form of media
Mass forms of communication
Identity categories relating to the population & particular groups within
Categories related to an individuals interests

Media Literacy Terms Flashcards | StudBud