SEM I 1.01-1.06

One of the primary reasons that people are motivated to attend arena football games is the

The basis for the licensing process is

Professional sports teams benefit their surrounding community by

Wrigley Field has a reputation as the best place to watch a MLB game. This is called brand

For professional athletes, the game is often

A characteristic of an event is that it is produced and consumed

Fans attending a sporting event are motivated by the game's __________ value.

Athletes are often considered to be particularly effective promoting products related to their

Most sport/event products are classified as

Matching up corporations with events that reach their target market is a career in

Whichof the following is an example of marketing the sport event

What factor motivates a person to attend sports events with family members?

A baseball game broadcast on the radio is an example of

Which of the following involves responsibility for a sport organization's licensing activities:

What impact do sales tax, parking fees, food-service tax as a result of a rock concert

If a team went to state championship game last year, but didn't make play-offs this year.

Sports marketers have advantage over other licensors in theinternational marketplace because

Team name, mascot and logo are important elements that a sport/event uses to create / maintain

Professional football expansion team is est.in a community, the economic impact might result in

One characteristic of event marketing involves promoting and selling a(n)

Which of the following help create excitement and enthusiasm that make the games what they are:

What might a sports organization offer a business to encourage them to sponsor an event?

Which of the following usually is a characteristic of the sport/event industry:

What are royalties?

A unique characteristic of the sport industry is that itseeks to attract markets that

What is your responsibility if you are in charge of advertising a new Lexus model at a premiere

What involves writing press releases and organizing news conferences for sports

A celebrity who is paid to use a product and talk during a lengthy TV commercial is giving a(n)

Reason large businesses purchase the naming rights to a new sport/event facility is because it

The National Collegiate Athletic Association and the PGA are examples of

Promoting & selling an intangible product that is immediately consumed is what type marketing.

Which is an example of a celebrity endorsing an event simply bybeing associated with it

The core benefits to customers who purchase sport products include entertainment,health, and

Team-related factors that affect brand equity include

Which of the following statements is true regarding sports marketing:

Colleges and universities sell the naming rights for their new stadiums or arenas is to

A celebrity in a commercial, while wearing a certainbrand, holding a certain brand equipment is

Which of the following is an example of a licensed product: