Media Strategies

an appeal to the subject to follow the crowd, to join in because others are doing so.

What type of advertising strategy is used in this commercial for Diet Coke?

this strategy makes the viewer want to view the ad (you are less likely to turn the channel or hit “skip ad”)

using physical attractiveness especially for members of the opposite sex in advertising is also known as

What the message of this ad?

This is a gender appeal Ad

Some companies brand themselves as only being for rich people. This is also referred to as...

when ________ is used, the goal is to show that a product or service is appealing and valuable to everyone.

the media strategy usually used in political ads, this is intended to discredit an opponent.

Which one is an example of an emotional appeal?

Advertising strategy used in the following Optus commercial?

“Everyone else is doing it…” is an example of

The message conveyed in the Chanel Coco advertisment?

this is in order to show credibility. They convince you of something by showing you data.

using animation in an advertisement to entice customers is known as

what media strategy is this an example of?

this is an example of...

Using a well known person to support your brand is also called...

What is an advertising strategy?

these are statements by consumers of products. They back up companies’ claims that their products work.

Bandwagon

this media strategy makes an ad entertaining by appearing to be funny and enjoyable

_____________ works when an advertisementmakes us feel something.

What is emotional appeal?

________________ deliberately startle and offend its audience by violating norms for social values and personal ideals.