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SEM 1.01-1.04 Review Flashcards | StudBud
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SEM 1.01-1.04 Review
SEM 1.01-1.04 Review
12 terms
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StudBud Administration
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Quiz review for units 1.01-1.04
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
1.04- most sport/event products are classified as...
a combination of looks and money
a combination of endorsements and athletes
a combination of sponsorship's and contracts
a combination of goods and services
2
1.02
-Which one of these is a Private event?
Concerts
NFL games
VIP events
Weddings
3
1.03-
What is consisted in the advertising field
Pricing, distribution and logistics
Direct and indirect sales
Print, broadcast and social media
Sponsorships
4
1.03-
Which of these a NOT a personal trait needed for success in Sport/Event Marketing
Problem solving
Creativity
Competitiveness
Negative attitude
5
1.01
-Which one of these is a factor in contributing to the growth of SEM
A profitable sponsor
A successful sport team
Increase of participants in sports/entertainment
Increase in concessions
6
1.01
-Literacy is a type of Entertainment event
False
True
7
1.03
- Who coordinates all event aspects?
Media relations
volunteer/vendor coordinator
sponsorship manager
event planner
8
1.01
-Which one of these is a type of business in SEM?
Tech Support
Advertising
Teachers
Billboards
9
1.02
-Define tangible
An experience that is gone once you use it
An experience you can touch or visualize
An experience you can see, feel, and participate in
correct answer is here
10
1.03
- What is a similarity of Sports Marketing and Event Marketing?
Both focus on sports
Both have a main focus on sponsorships
Both have employees with a variety of skills and Interests
Both focus on concessions
11
1.04-
Which one of these is NOT a category of sport/event products?
Athletes
Venues
Sports events
Contracts
12
1.02
-Which one of these is a part of event marketing?
Promoting and selling unique experiences
Contracting famous athletes and celebrities
Creating a sports team
Sponsorships
