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Test 1
Test 1
20 terms
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
10.______is the best illustration of a subculture.
Religion
Occupation
Income
Family & Friends
2
1. Marketing is a process which aims at ________
Production
The satisfaction of customer needs
Selling products
Profit-making.
3
8. Want for a specific product backed by an ability to pay is called _____
Need
Customer
Demand
Want
4
4. Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offeri
Institutions
Companies
Organizations
Enterprises
5
11______ are the form of human needs take as shaped by culture & individual personality
Demands
Social Needs
Wants
Needs
6
14. which of the following defines marketing management?
The art and science of choosing target markets and getting, keeping, and gr
The process of developing and monitoring profit of companies products and s
The development of planning, policies and various marketing strategies to m
The process of identifying and managing all marketing process to sell produ
7
5. The most formal and best definition of marketing is ___________
An organizational function and a set of process for creating, communicating
Improving the quality of life for consumers by selling them products and se
Marketing is all about Meeting needs profitability i.e. identifying & fulfi
Marketing is an organizational function includes the 4Ps i.e product, place
8
2. The term marketing refers to _______
Advertising, Sales Promotion, Publicity and Public Relational activities
A philosophy that stresses customer value and satisfaction.
A new product needs ideas, Developments, concepts and improvements.
Sales Planning, Strategy and Implementation
9
12. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called
Exchange
Market
E-commerce
Transaction
10
13. Marketing management is ________.
Developing marketing strategies to move the company forward
Managing the marketing process
The art and science of choosing target markets and getting, keeping, and gr
Monitoring the profitability of the company’s products and services
11
15. Which one of the following is a key to build lasting relationships with consumers?
Need recognition
Customer satisfaction
Price of the product
Quality of product
12
The best Definition of Marketing given by Philip Kotler is _______
None of the above
Marketing is the process by which companies create value for customers & bu
Marketing is the activity, set of institutions & processes for creating, co
Marketing is a societal process by which individuals & groups obtain what t
13
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____
a value line
planning excellence
a quality rift
customer satisfaction
14
7.Select an appropriate definition of ‘Want’.
Basic human requirements
Needs backed by buying power
More consumer Needs
Needs directed to the product
15
If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period
Sales
Societal marketing
Marketing
Productionp
16
“Many people want BMW, only a few are able to buy” this is an example of _______
Need
Demand
Status
Want
17
Buying goods and services for further processing or for use in the production process refers to _________
Business markets
Consumer markets
International markets
Government markets
18
The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
Behaviour
Attitude
Motive
Belief
19
9.Marketers often use the term ________ to cover various groupings of customers.
Buying power
Demographic segment
Market
People
20
6.Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.
Selling
Both an “art” and a “science”
A Science
An art
