Marketing & Market Segmentation

Grouping part of a market based on physical location.

Marketing to people who have scanned their rewards card at least 6 times in the past year.

Process of developing, promoting, & distributing products/service to meet consumers want/need.

Designing, naming, & packaging all belong to this element in the marketing mix.

This consists of blending the four marketing elements (product, price, place, promotion)

Marketing a product/service to animal rights activists is an example of which segmentation?

Buying a product online or in a store is part of which element of the marketing mix?

Grouping a market based on income, age, education, gender, race, marital status, etc.

When a company sends one key message that is directed to everyone.

The money left over after paying taxes? (Personal Income - Taxes)

Grouping a market into groups of people that share similar characteristic.

Analyzing a market using specific characteristics (geographics, demographics, psychographics)

Grouping a market based on consumers shopping patterns.

Looking at what products consumers use, how they use them, how often, & why.

When a company focuses on cell phones users that frequently use their phones for GPS.

Advertising and publicity is part of which element of the marketing mix?

Mass, Segment, Niche, Micro is the order of the levels of marketing in the following order.

Which of the following elements are all elements of the marketing mix?

When a company decides to attract international customers, this type of marketing is needed.

Determine how much to charge for a product is part of which element in the marketing mix?

Which of the following does not fall under Psychographics?

Money left after taxes AND living expenses are paid?

Psychographics are:

When a company focuses on people who are quiet & shy with a passion for books.

Demographics includes all of the following EXCEPT?

Satisfying customer needs and achieving company goals are the most important elements of?

What is a target market?

Marketing a vehicle to a Caucasian male ages 55-70 is an example of which segmentation?

A local company focusing on young people attending U of I in Champaign, Illinois.