stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Exam Revision Flashcards | StudBud
Explore
/
Exam Revision
Exam Revision
16 terms
·
StudBud Administration
·
1 play
Year 9, 2018
Flashcards
16 cards
F
Practice quiz
P
Host live
L
Questions
16
Answers
1
In the first section of the exam (WRITING), there are four prompts, you should:
Choose ONE; write an essay
Choose ONE; write analytically, persuasively or creatively
Answer ALL questions
Choose ONE; write whatever you want
2
When discussing body language, the strongest responses will analyse:
Gaze and gesture
Gaze, gesture, body position and facial expression
Gaze, gesture, and facial expression
Clothing
3
If writing a persuasive or analytical essay, you need:
Two body paragraphs
An introduction, two body paragraphs, a conclusion
An introduction, two body paragraphs
An introduction, three body paragraphs, a conclusion
4
The purpose of an advert can be: (select all that apply)
Communicate information
Persuade an audience to purchase a product
Brand promotion and awareness
Persuade an audience to support a cause
5
Logos is defined as:
Appeals to logic; usually facts, or statements
Facts
Appeals to the moral
Appeals to arguments and disputes
6
A call to "action" can usually be identified through use of:
written copy
a logo and/or a slogan, website
a logo
information in the form of a website link
7
In the following advertisement, the aspect most likely to gain "attention" is:
The TV
The dinosaur
The lady in the yellow shirt
The light
8
Desire is most often evoked by:
celebrity endorsement
the subject
celebrity endorsement, subject, or a comparison to own life
words
9
A.I.D.A. stands for:
Attention, Interest, Desire, Action
Attention, Interest, Desire, Awarness
Awareness, Information, Differentiation, Action
Attention, Inquiry, Desire, Action
10
In this advertisement, the "interest" is most likely:
The sewing machine
The bold font stating "SALE price"
the bold font stating "some things should never be for sale"
The subject
11
Pathos is defined as:
Appeals to emotion; can be language, facial expressions...
Appeals to ethics/morals
Appeals to emotional people
Appeals to emotive
12
Copy is the correct term for:
the written text in an advertisement
the font and copyright
the central image
the written text in a book
13
Segmentation is a means of:
Dividing consumers into psychopaths
Ethics, morals and emotion
Approaching consumers to get information about location
Dividing consumers into a more specific target audience
14
In the second section of your exam (ADVERTISING COMPREHENSION), you should:
Answer all SIX questions, in paragraphs
Answer all FIVE questions; 4, 5, or 6 marks
Answer ALL questions, in multiple choice format
Answer all SIX questions, dot points or short answer
15
Ethos is defined as:
Appeals to character- how genuine something is- seen by logo
Appeals to emotion
Appeals to logic
Appeals to morale
16
When discussing the target audience, you should consider segmentation of:
geographic location, age, gender and occupation
behavioural, goegraphical, psycopaths
behavioural, geographic, psychographic and demographics
demongraphics, psychological and segmentation
