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Marketing Quiz
Marketing Quiz
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Questions
40
Answers
1
The paths of ownership that goods follow as they pass from producer to the consumer is known as?
Flow of Sales
Path to Money
Steps to Distribution
Channels of Distribution
2
A high price and low quality product is known as a(n):
Premium Pricing Strategy
Penetration Pricing Strategy
Economy Pricing Strategy
Skimming Pricing Strategy
3
Set the price relative to other similar products is known as?
Cost Plus Pricing
Target Return Pricing
Psychological Pricing
Value Based Pricing
4
A target market is often defined by which grouping:
Gender
Socio-economic
All answers are correct
Age
5
What part of the Product Life Cycle does the Play Station 5 best represent?
Introduction
Maturity
Development
Growth
6
Costco is an example of:
Direct
Retailers
Indirect Channels
Wholesalers
7
Apple uses which of the following pricing strategies?
Skimming Pricing Strategy
Economy Pricing Strategy
Penetration Pricing Strategy
Premium Pricing Strategy
8
This channel of distribution is when a producer sells straight to the consumer
Direct
Retailers
Wholesalers
Indirect Channels
9
What part of the Product Life Cycle does Blackberry phones best represent?
Introduction
Maturity
Decision Point
Growth
10
"I'm Loving it" for McDonalds is what type of intellectual property?
Slogan
Logo
Patent
Brand Name
11
Our taste testing activity conducted what type of research?
Primary Research
Secondary Research
Psychology Research
Testing Research
12
This channel of distribution is when a company buys from producers and resell to retailers
Retailers
Wholesalers
Direct
Indirect Channels
13
Set the price at what the customer perceives to be fair products is known as?
Psychological Pricing
Cost Plus Pricing
Target Return Pricing
Value Based Pricing
14
Great Value uses which of the following pricing strategies?
Skimming Pricing Strategy
Economy Pricing Strategy
Penetration Pricing Strategy
Premium Pricing Strategy
15
What part of the Product Life Cycle is when the product changes or disappears?
Maturity
Decision Point
Introduction
Growth
16
A high price and high quality product is known as a(n):
Economy Pricing Strategy
Skimming Pricing Strategy
Premium Pricing Strategy
Penetration Pricing Strategy
17
Why is packaging important?
Protect Product
Easy for Consumers to use
Easily Recognizable
All answers are correct
18
Which type of promotion where anyone can win but must demonstrate skill or answer and skill testing question?
Contests
Premiums
Coupons
Special Events
19
What goods/services a firm should make and sell is a:
Price
Promotion
Product
Place
20
A low price and high quality product is known as a(n):
Premium Pricing Strategy
Skimming Pricing Strategy
Penetration Pricing Strategy
Economy Pricing Strategy
21
What is the first element to a marketing strategy?
Promotion
Product
Pricing
Target Market
22
Where and how to sell the product is:
Promotion
Place
Price
Product
23
What is
NOT
an element of the marketing mix?
Product
People
Price
Promotion
24
What part of the Product Life Cycle does Apple best represent?
Growth
Introduction
Maturity
Decline
25
A low price and low quality product is known as a(n):
Penetration Pricing Strategy
Skimming Pricing Strategy
Economy Pricing Strategy
Premium Pricing Strategy
26
Supreme uses which of the following pricing strategies?
Penetration Pricing Strategy
Economy Pricing Strategy
Skimming Pricing Strategy
Premium Pricing Strategy
27
Using the internet to sell products is known as?
I-shopping
Cataloguing
Telemarketing
E-commerce
28
Paid promotion by a company is known as:
Publicity
Advertising
29
Set the price at $19.99 instead of $20.00 is known as?
Value Based Pricing
Cost Plus Pricing
Target Return Pricing
Psychological Pricing
30
Set the price at the production cost plus a certain profit is known as?
Psychological Pricing
Target Return Pricing
Cost Plus Pricing
Value Based Pricing
31
A business uses information that has previously been collected by another organization is:
Primary Research
Secondary Research
Web Research
Data Searching
32
The golden "M" for McDonalds is what type of intellectual property?
Patent
Brand Name
Logo
Slogan
33
What part of the Product Life Cycle does Air Pods best represent?
Growth
Maturity
Decision Point
Introduction
34
Rolex uses which of the following pricing strategies?
Skimming Pricing Strategy
Premium Pricing Strategy
Economy Pricing Strategy
Penetration Pricing Strategy
35
Analyzing the psychology of consumer behaviour and strives to explain why people buy a product is:
Advertising Research
Competitive Research
Motivation Research
Pricing Research
36
This channel of distribution is when a company uses a store that has a connection to the consumer (final selling price)
Direct
Retailers
Wholesalers
Indirect Channels
37
Set the price to obtain a return on investment is known as?
Value Based Pricing
Psychological Pricing
Target Return Pricing
Cost Plus Pricing
38
What part of the Product Life Cycle is when the product first hits the market?
Decline
Introduction
Growth
Maturity
39
What part of the Product Life Cycle is when sales growth stabilizes (longest stage)?
Decline
Growth
Maturity
Introduction
40
What part of the Product Life Cycle is when the product becomes profitable and competition enters?
Growth
Maturity
Introduction
Decline
