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POP QUIZ Flashcards | StudBud
POP QUIZ
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Sarah decides to invest in the stock based on her positive feelings towards the CEO. An example of affect heuristic is:
A
Sarah decides not to invest because she dislikes the CEO.
B
Sarah decides not to invest because the financial reports are negative
C
Sarah decides to invest because the financial reports are positive.
D
Sarah decides to invest because she likes the CEO.
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