What is climate change?

Change in the Earth’s climate and weather patterns

What is the overall message of this ad?

Electronic cars are stronger than you can imagine

What are the four main persuasive devices?

Pathos, Logos, Ethos and Kairos

What is the message for this ad?

Stop deforestation and take care of the planet

The weather conditions of an environment over a period of time

What does logos mean?

appeal to logic (through the use of facts and statistics in the ad)

What does kairos mean?

Create a sense of urgency in the viewer (act now or miss out)

a brief attention-getting phrase used in advertising or promotion

What is the ads message?

To enjoy life’s adventures buy an asx

What does pathos mean?

appeal to emotions – (make you feel. Make you act.)

What is the ads call of action?

Encourage viewers to donate blood and become organ donors

What is a call to action?

A statement intended to induce a specific action from the audience

What objects are used in this ad?

Plants, mountains and the product

What is the call to action in this ad?

Buy a Ducati to avoid the traffic

Why is the hourglass used here?

To demonstrate the world is running out of time due to man kind

What does ethos mean?

appeal to trust in authority (celebrity endorsements)

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Features in an Ad

33 termsStudBud Administration22 plays

Language features, visual features, persuasive language, reading an image and comparing two halves of an image #grade_08 #literature_and_drama

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Questions 33

Answers

1
What type of sentence if the above?
Statement
Exclamation
Question
Command
2
What is climate change?
Change in the Earth’s climate and weather patterns
The weather conditions of an environment over a period of time
3
What is the overall message of this ad?
The car weighs as much as a rhino
Electronic cars are stronger than you can imagine
Electronic cars don’t last long
4
Where do your eyes look first?
The smoke (chicken)
The car
The race track
The logo
5
What is the reading path of this advertisement?
1. Phone, 2. Logo and 3. Face
1. Girl, 2. Phone, 3. Logo
6
What are the four main persuasive devices?
Alliteration, Repetition, Consonance and Logos
Pathos, Logos, Ethos and Kairos
Pathos, Onomatopoeia, Emotive and Repitition
7
What is the message for this ad?
Plant trees
Stop deforestation and take care of the planet
Learn how to swing from a vine
8
What does this image represent?
Persuasive Techniques
Colour Psychology
Salience/ Reading Path
9
What is a climate?
Change in the Earth’s climate and weather patterns
The weather conditions of an environment over a period of time
10
What does logos mean?
appeal to logic (through the use of facts and statistics in the ad)
appeal to emotions – (make you feel. Make you act.)
Create a sense of urgency (act now or miss out)
appeal to trust in authority (celebrity endorsements)
11
What does kairos mean?
appeal to trust in authority (celebrity endorsements)
appeal to logic (through the use of facts and statistics in the ad)
appeal to emotions – (make you feel. Make you act.)
Create a sense of urgency in the viewer (act now or miss out)
12
What is this ad selling?
Humans
Laptops
Sand
13
What is a slogan?
A sentence that uses a series of persuasive devices
a brief attention-getting phrase used in advertising or promotion
A long sentence
A sentence where every word starts with the same letter
14
What type of sentence is this slogan?
Open ended question
Rhetorical question
Close ended question
15
What text is the slogan in this ad?
Sunshine for your spuds
I can’t believe it’s not butter spray
16
Where do your eyes look first?
The text
The logo
The helmet and crown
17
What does the colour blue represent in this ad?
Sadness
Cleanliness
Scuba Diving
18
What is the ads message?
Start a family
Buy a tent
To enjoy life’s adventures buy an asx
19
What type of sentence if the above?
Statement
Question
Exclamation
Command
20
What does pathos mean?
appeal to trust in authority (celebrity endorsements)
Create a sense of urgency (act now or miss out)
appeal to logic (through the use of facts and statistics in the ad)
appeal to emotions – (make you feel. Make you act.)
21
What text represents the slogan?
The Angus third pounder....get yours today
I’m lovin it
Free premium chicken sandwich
22
What is the ads call of action?
Encourage viewers to donate blood and become organ donors
Encourage viewers to smoke
Encourage viewers to become organ donors
Encourage viewers to donate blood
23
What is a call to action?
A statement intended to induce a specific action from the audience
Only environmental causes
A phone brand
24
What objects are used in this ad?
Clouds and the sea
White
Plants, mountains and the product
25
What is the call to action in this ad?
Buy a Ducati to avoid the traffic
Red represents fast cars
Trucks are too big to fit through an hourglass
26
What type of sentence if the above?
Question
Exclamation
Statement
Command
27
Why is the hourglass used here?
Earth and cities are equal
Earth represents truth and cities represent power
To demonstrate the world is running out of time due to man kind
28
What type of sentence if the above?
Statement
Question
Exclamation
Command
29
Where do you look first in this ad?
The hand
The Koala
The text
The group of ibis
30
What appeal does this ad use?
Physical Anxiety
Positive
Scarcity
Emotional and Personal
31
What does this ad represent?
There is more to the story
Buildings follow into the ground
Russia has a lot of buildings
32
What is the most salient feature?
The girl
The Text
The colour of the girls eyes
The product
33
What does ethos mean?
appeal to emotions – (make you feel. Make you act.)
Create a sense of urgency (act now or miss out)
appeal to logic (through the use of facts and statistics in the ad)
appeal to trust in authority (celebrity endorsements)

Features in an Ad Flashcards | StudBud