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B327 - Module Recap Flashcards | StudBud
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B327 - Module Recap
B327 - Module Recap
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Questions
28
Answers
1
Which of the following is
NOT
an Internet Specific Measurement?
Virality
Click Through Rate
Pay Per Click
Cost Per Mille (Thousand)
2
What are the various types of Premium?
Self-Liquidating and Subsidised
Free and Promotional
Free and Self-Liquidating
Promotional and Subsidised
3
Eugene Lee is less than 50 years old (Final Double Points Question!!!!)
False
True
4
Co-branding involves one brand to pay another brand for the usage of its copyright/trademark.
True
False
5
The advantage of Field Research Method is its realism.
False
True
6
Identify the
CORRECT
key terms of brand mantra.
(Multiple Answers with Double Points!).
Brand modifier
Emotional modifier
Descriptive function
Brand function
7
How many stages are there in a Pre-Testing Phase of Advertisement Testing?
4
5
2
3
8
Identify the
INCORRECT
Pricing Strategy that can be used to build brand equity.
(Multiple Answers with Double Points!)
Premium Strategy
Great-value Strategy
Undercharging Strategy
Economy Strategy
9
Identify the
CORRECT
sub-dimension of Brand Judgement
Brand usage
Brand personality
Brand security
Brand quality
10
There are 4 steps in the Strategic Brand Management Process
False
True
11
Identify the
CORRECT
dimensions of Message Source
Attributes & Credibility
All of the options
Attractiveness
Power
12
How many secondary brand associations are there?
nine
six
seven
eight
13
Brand Tracking Study is delivered via a Qualitative Research Method
True
False
14
There are 6 brand development steps and 4 brand dimensions in the Brand Resonance Model.
True
False
15
Which of the following is/are the
CORRECT
role of branding to businesses and stakeholders?
All of the options
Services
Ideas & Causes
Physical Goods
16
Select the
CORRECT
Social and Cultural Consequence of Advertising.
(Multiple Answers with Double Points!)
Commercialism
Socialism
Consumerism
Materialism
17
Identify the
INCORRECT
concepts of brand positioning.
(Multiple Answers with Double Points!)
Points of Differentiation
Points of Parity
Frame of Referendum
Points of Difference
18
Identify the
INCORRECT
criteria of brand element.
(Multiple Answers with Double Points!)
Familiarity
Likability
Memorability
Similiarity
19
Buzz is
NOT
a Social Media Specific Measurement.
False
True
20
Which of the statement below
BEST
describes Sampling?
It is free and the most cost effective way to induce trial.
It is free and best used to induce trial.
It is free.
It is best used to induce purchase.
21
Brand Tracking Study is part of Brand Audit.
True
False
22
Guerilla Marketing is a form of Branded Entertainment under Non Traditional Support Media.
False
True
23
Identify the
CORRECT
Rational Advertising Appeal.
(Multiple Answers with Double Points!)
Acknowledgement
Feature
Refutation
News
24
Identify the
CORRECT
sub-dimension of Brand Performance.
(Multiple Answers with Double Points!)
Product Reliability
Style & Design
Primary Efficiency
Service Effectiveness
25
Brand Name is
NOT
a brand element.
True
False
26
Identify the
INCORRECT
Experiental Marketing Experience.
Act Marketing
Relate Marketing
Relationship Marketing
Feel Marketing
27
Eugene Lee is a corrected left hander
No
Yes
Don't Know
28
Select the
CORRECT
Social and Cultural Criticism of Advertising.
(Multiple Answers with Double Points!)
Offensive or Bad Taste
Advertisin with Children
Stereotype
Untruthful or deceptive
