What is a marketing plan used for?

To guide marketing strategies and tactics

Which of these is an example of a SMART marketing goal?

Sell 5,000 units of our product in six months through social media ads

What is customer retention?

Keeping existing customers engaged

What is the main benefit of a customer loyalty program?

It rewards customers for repeated purchases

Which of the following best describes the goal of market segmentation?

To identify specific customer groups

What does SWOT stand for in marketing planning?

Strengths, Weaknesses, Opportunities, Threats

Which of the following is a major factor in customer lifetime value (CLV)?

The number of times a customer makes a purchase

Which of the following is an example of inbound marketing?

Creating helpful blog content that attracts visitors

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Week 2 MKT Process, planning and Loyalty

20 termsStudBud Administration9 plays

Objective: Students will engage in a hands-on learning experience about the marketing process, strategic planning, and customer loyalty strategies.

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Questions 20

Answers

1
What is a marketing plan used for?
To determine employee salaries
To track financial expenses
To guide marketing strategies and tactics
To guide marketing strategies and tactics
2
Which of these is an example of a SMART marketing goal?
Be the best in our industry
Make customers happy.
Sell 5,000 units of our product in six months through social media ads
Sell 5,000 units of our product in six months through social media ads
3
Customer satisfaction surveys help businesses improve loyalty programs.
If the program targets new customers
True
It depends on the objective of the marketing program
All three answers are right
4
Which of these marketing channels is most effective for targeting Gen Z
Billboards
Direct mail
TikTok and Instagram
Television ads
5
Which social media platform is best for B2B marketing?
TikTok
LinkedIn
Instagram
Snapchat
6
What is customer retention?
Gaining new customers
Offering discounts on holidays
Keeping existing customers engaged
Lowering prices to attract buyers
7
Marketing planning only applies to new businesses
False
It depends on the marketing project
True
If the product has significant resource implication
8
What is the most effective way to measure customer satisfaction?
Social media followers
Net Promoter Score (NPS)
Number of new customers
Total revenue
9
What is the first step in the marketing process?
Customer Feedback
Market Research
Product Development
Advertising
10
A well-structured marketing plan should include a budget.
False
True
It should depend on the project
Should the project have a significant customer impact
11
Which of the following is NOT a customer loyalty strategy?
Ignoring customer feedback
Exclusive discounts
Personalized rewards
Excellent customer service
12
Which of these is NOT part of the marketing mix (4Ps)
Promotion and Price
Partnership
Place
Product
13
What is the main benefit of a customer loyalty program?
It decreases brand engagement
It increases product prices
It makes customers spend less
It rewards customers for repeated purchases
14
Which company is known for its “Think Different” marketing campaign?
Google
Apple
Samsung
Microsoft
15
Which of the following best describes the goal of market segmentation?
D) To reduce advertising costs
To target everyone equally
To identify specific customer groups
To eliminate competitors
16
Offering excellent customer service is one of the best ways to build customer loyalty.
Yes if it is in hospitality
Sometimes its not about the customer
True
It deends on the product or service
17
What does SWOT stand for in marketing planning?
Strategy, Web, Operations, Tactics
Strengths, Weaknesses, Opportunities, Threats
Sales, Workforce, Outreach, Technology
Spending, Wages, Operations, Team
18
Which company is famous for its Prime membership program, which boosts customer loyalty?
Amazon
eBay
Target
Walmart
19
Which of the following is a major factor in customer lifetime value (CLV)?
The number of times a customer makes a purchase
The number of emails sent to customers
The amount spent on advertisements
The amount spent on advertisements
20
Which of the following is an example of inbound marketing?
Cold calling potential customers
Sending mass promotional emails
Creating helpful blog content that attracts visitors
Running pop-up ads on websites

Week 2 MKT Process, planning and Loyalty Flashcards | StudBud