What are the Four P's of marketing

product, price, place, promotion

What is a marketing stratagy

the plan that helps a business meet its overall goals and objectives.

Process of controlling and making decisions about a business

Relationship selling is

building long-term relationships with customers.

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Chapter 10

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Questions 15

Answers

1
Which is a type of customer
long-term customer
impulse customer
Demograhic customer
B2C
2
Demographic is personal statistics
False
True
3
What are the Four P's of marketing
price, production, position, publicize
product, price, place, promotion
product, package, parliament, patience
4
What is a marketing stratagy
the plan that helps a business meet its overall goals and objectives.
a paper showing marketing objectives and tactics to achieve them
the specific group of customers who a company will focus on satisfying
an approach to business that focus on satisfying customers while profiting
5
Customers can be divided into 4
False
True
6
What is management?
Process of controlling and making decisions about a business
Any activity related to making a product
All business activities that involve money
Identifying customer demand while making a profit.
7
What is the bottom level of the Maslow’s Hierarchy of Need
Physical needs
Esteem
Love and Acceptance
Security
8
How many levels are in the Maslow’s Hierarchy of Need ?
3
4
6
5
9
How many groups can a market be segmented into
3
5
4
2
10
The things that can change a business's purchase desicions are
Psychological influences
A routine purchase
Internal influences
A new purchase
11
Which is a element of marketing concepts
Customer satisfaction
Market segmentation
service management
market planning
12
Relationship selling is
building long-term relationships with customers.
relying on friendship to force a customer to buy products
kidnapping customers relatives as hostages
13
How many B2C influences are there
3
5
4
2
14
Which is a level of customer buying decision
limited buying decision
impulse buying decision
all of the above
extensive buying decision
15
What is the 3rd step in desicion making process
social influences
buying on impulse
choosing the best option
Defining the problem

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