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Week 3 - Fundamentals of Marketing (4MK012) Flashcards | StudBud
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Week 3 - Fundamentals of Marketing (4MK012)
Week 3 - Fundamentals of Marketing (4MK012)
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Answers
1
How can opinion leaders influence consumer behaviour?
By increasing product pricing
By reducing the need for marketing
By influencing attitudes and self-concepts
By creating demand for luxury products
2
What are subcultures in consumer behaviour?
Groups within a culture that share specific characteristics
The classification of markets based on geography
A type of product category
Competitor brands
3
What are aspirational groups in consumer behaviour?
Groups that consumers aspire to belong to
Groups that consumers do not want to be associated with
Competitor brands
Groups with formal membership
4
What does selective exposure refer to in consumer behaviour?
Paying attention to all information
Focusing only on digital ads
Screening meaningful from non-meaningful information
Ignoring non-verbal cues
5
What is the importance of learning in consumer behaviour?
It has no impact on purchasing
It shapes future purchasing decisions
It helps consumers avoid brands
It only affects price sensitivity
6
What are the key psychological processes involved in consumer behaviour?
Motivation, memory, learning, and perception
Customer loyalty, feedback, and price sensitivity
Corporate social responsibility
Advertising, sales, promotions, and pricing
7
What influences consumer behaviour at the cultural level?
Family values
Personal beliefs
Cultural factors and socialisation
Brand awareness
8
What is the significance of post-purchase satisfaction?
It influences whether customers will make repeat purchases
It only affects customer loyalty
It increases product pricing
It has no impact on future purchases
9
What is selective attention in consumer behaviour?
Focusing on a specific type of product only
The act of focusing on meaningful messages while ignoring irrelevant ones
Reducing product exposure
Ignoring all marketing messages
10
What are attitudes in consumer behaviour?
Short-term opinions
Long-held convictions that are more likely to influence behaviour
Instant responses to product inquiries
Only relevant to brand loyalty
11
What are extrinsic reasons for purchase?
Factors that come from external influences
Internal motivations based on personal needs
Related to the company’s internal policies
Focused only on employee satisfaction
12
What is the role of primary groups in consumer behaviour?
Formal and non-continuous interaction
Formal and continuous interaction
Indirect influence only
Informal and continuous interaction
13
How does age impact consumer behaviour?
It influences the types of products individuals are likely to buy
It increases disposable income
It increases product loyalty
It has no impact on purchasing decisions.
14
How are opinions different from attitudes in consumer behaviour?
Opinions are more likely to influence product development
Opinions are held with less conviction
Opinions last longer than attitudes
Opinions have no impact on purchasing decisions
15
What is the first stage of the consumer decision process?
Post-purchase evaluation
Purchase
Awareness
Evaluation of alternatives
16
How do personal factors affect consumer behaviour?
They have no impact
They reduce marketing effectiveness
They influence product pricing
They determine individual preferences based on age, values, lifestyle, etc.
17
What influences family purchasing decisions?
Social roles and family dynamics
Income level only
Age of the children
Product innovation
18
How do consumers typically react to marketing activities?
They react uniformly across different demographics
They are only influenced by price
They focus solely on brand loyalty
Based on a mix of their motivations, beliefs, and experiences.
19
What is the significance of social classes in consumer behaviour?
They indicate income brackets only
They are irrelevant to marketing
They help businesses track customer feedback
They reflect patterns of behaviour and purchasing decisions
20
What is post-purchase dissonance?
Satisfaction after a purchase
Positive reinforcement
Regret or doubt about the purchase decision
Negative product reviews
21
What is Maslow’s hierarchy of needs used for in consumer behaviour?
To identify different customer needs and motivations
To classify competitors
To increase advertising budgets
To reduce operational costs
22
What role does motivation play in consumer behaviour?
It reduces product pricing
It drives the need to fulfill a want or need
It has no impact on decision-making
It eliminates competition
23
Which factor can have a direct or indirect influence on consumer behaviour?
Product Quality
Reference groups
Advertising campaigns
Marketing budgets
24
What is a perceptual map used for in marketing?
To visually represent how customers perceive brands
To evaluate sales performance
To map customer locations
To assess customer feedback
25
What does dissonance in post-purchase behaviour lead to?
Increased customer loyalty
Customer satisfaction
Customer regret and negative feelings
Product innovation
26
What is the significance of perception in consumer behaviour?
It impacts product development only
It influences how individuals interpret and react to marketing activities
It focuses only on price sensitivity
It has no effect on purchasing decisions
27
What is the importance of memory in consumer behaviour?
It determines the ability to recall past experiences and information
It focuses only on immediate customer feedback
It reduces the need for advertising
It increases product pricing
28
What is consumer behaviour?
The study of how businesses grow
The study of marketing strategies
The study of how individuals/groups buy, use, and dispose of goods/services
The study of how people interact in markets
29
How does post-purchase behaviour affect consumer loyalty?
It increases operational costs
It affects the likelihood of recommending or returning to the brand
It has no impact
It only influences negative feedback
30
What is the cognitive process in perception?
A way to improve distribution efficiency
A way to improve customer loyalty
A method for increasing marketing budgets
The process of forming a mental impression of reality
