Promotion and Advertising

Question 1

The sales message of an ad

Accepted Answer

Copy

Question 2

At WOF, you can get a reduced "friend ticket" if you are a season ticker holder. Example of:

Accepted Answer

incentives

Question 3

What persuasive strategy is this: everyone is wearing Axe body spray, you should too!

Accepted Answer

Bandwaggon

Question 4

Type of social media that focuses on short messages under 140 characters.

Accepted Answer

Twitter

Question 5

What color represents calm?

Accepted Answer

Blue

Question 6

In which type of print medium is an advertisement’s life the shortest?

Accepted Answer

newspaper

Question 7

One size fits all ad campaign. Usually focuses on branding.

Accepted Answer

Mass Marketing

Question 8

What color is associated with luxury?

Accepted Answer

Black

Question 9

What color represents purity?

Accepted Answer

White

Question 10

The Ronald McDonald's house is this type of advertising.

Accepted Answer

Institutional

Question 11

What persuasive strategy is this: Oxy Clean cleans with the power of oxygen!

Accepted Answer

Magic Ingredients

Question 12

The ad layout that is asymmetrical is

Accepted Answer

zigzag

Question 13

What color represents money?

Accepted Answer

Green

Question 14

Starbucks posts signs, creates coupons, develops loyalty programs. This is_______.

Accepted Answer

sales promotion

Question 15

Type of social media a company would use if they want to focus on pictures/images.

Accepted Answer

Instagram

Question 16

Free pens given away at a bank are examples of this

Accepted Answer

premiums

Question 17

What persuasive strategy is this: Selena Gomez eats Ben and Jerry's ice cream.

Accepted Answer

starpower

Question 18

Costco offers customers a chance to try a product they sell. This is called

Accepted Answer

product samples

Question 19

Dog adoption ads are an example of this type of persuasion

Accepted Answer

heartstrings

Question 20

Special price discount given to wholesalers and retailers

Accepted Answer

promotional allowance

Question 21

Type of social media a company would use if they want to use sponsored filters or special pics.

Accepted Answer

Snapchat

Question 22

Money paid from manufactuer to retailer for space on the shelf.

Accepted Answer

slotting allowance

Question 23

An extra value meal or combo meal at most restaurants is an example of this type of promotion:

Accepted Answer

deal

Question 24

"Hurry! Get yours today!" is an example of this.

Accepted Answer

Call to Action

Question 25

The Logo is also called this

Accepted Answer

Signature

Question 26

The business often has the least control over which type of promotion?

Accepted Answer

publicity

Question 27

AOL's slogan, Welcome to the World Wide Wow! is an example of this.

Accepted Answer

Alliteration

Question 28

What color represents royality?

Accepted Answer

purple

Question 29

What color represents warmth and fall?

Accepted Answer

orange

Question 30

What persuasive strategy is this: Crest toothpaste reduces plaque by 50%.

Accepted Answer

facts and figures

Question 31

The historical "Daisy" ad that shows a nuculear bomb blowing up if you don't vote for Johnson

Accepted Answer

example of hidden fears

Question 32

Listerine's slogan, "The taste you love to hate" is an example of this

Accepted Answer

Paradox

Question 33

Displays at the checkout of M&Ms are this type of promotion

Accepted Answer

Point of Purchase (POP)

Question 34

Pepsi featured in Vampire Diaries is an example of this type of promotion

Accepted Answer

Product placement

Promotion and Advertising

Questions 34

Promotion and Advertising

Questions 34