Marketing Unit 1

What is the purpose of branding?

Charging $8 for a bottled water at an NFL game is an example of which marketing utility?

Which marketing utility would be best represented by having a drive-thru window at a local pharmacy?

Which marketing concept focuses on producing large quantities to reduce costs?

Trademark is the brand name for the product or service of a particular person or company.

Which term refers to the process of getting goods and services to customers.

Select the best definition of Marketing Mix (MM)

Which marketing utility is focused on creating value by assembling raw materials to create something useful?

Which term refers to a group of customers who share common wants and needs.

What is the definition of marketing?

Which term is NOT part of the marketing mix.

Which marketing concept focuses on satisfying customers needs and wants.