What order is Maslow Hierarchy of Needs from top to base?

Sel-actualization, Esteem, Social, Safety, Physiological

4rth step in marketing research

Interpret & report the findings

SEO (Search Engine Optimization) is used to

Enhance website visibility and boost organic traffic on search engines.

1st step in marketing research

Define the problem and research objectives

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Final Review pt.1

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Questions 98

Answers

1
Buyer reorders something without modifications
Modified Rebuy
Same old Same old
New Task
Straight Buy
2
What strategy uses select intermediaries, as seen in TV and home appliances for carrying a company's products?
Selective Distribution
Limited Distribution
Exclusive Distribution
Broad Distribution
3
An Advantage of primary data is that it answers a specific research question and the data is current
True
False
4
have formal authority to select the suppliers and arrange terms of purchase.
Buyers
Influencers
Deciders
Users
5
Refer to the path or route taken by these products as they move from producer to consumer
Distribution Channel
Intermediary Channels
6
Walmart ensures consistent low prices on products. What pricing strategy is exemplified
Periodic Pricing
Variable Pricing
EDLP
Dynamic Pricing
7
If the products are New and the market is New we would be looking at ______ on the ANSOFF grid
Market Penetration
Product Development
Diversification
Market Development
8
Making More Sales to Current Customers
Market Penetration
Product Development
Diversification
Market Development
9
What order is Maslow Hierarchy of Needs from top to base?
Self-actualization, Social, Safety, Physiological, Esteem
Physiological, Self-actualization, Esteem, Social, Safety
Safety, Self-actualization, Esteem, Physiological Social
Sel-actualization, Esteem, Social, Safety, Physiological
10
Select a group, give different treatments, control unrelated factors, and check for differences in responses.
Ethnographic
Survey
Experimental
Survey
11
4rth step in marketing research
Interpret & report the findings
Define the problem and research objectives
Develop research plan for collecting information
Implement research plan-collecting, and analyzing the data
12
Establishing price differences within a product line based on costs, customer evaluations, and competitor prices.
Product Line Pricing
Captive Product Pricing
Product Pricing
Optional Product Pricing
13
How do companies stand out and charge premium prices with a unique identity and selling point?
Uniformity Tactic
Differentiation Strategy
Conformity Crusade
Imitation Initiative
14
SEO (Search Engine Optimization) is used to
Enhance website visibility and boost organic traffic on search engines.
Lower website visibility to reduce organic traffic.
Enhance website visibility to decrease organic traffic.
Decrease website visibility to attract targeted traffic.
15
1st step in marketing research
Develop research plan for collecting information
Implement research plan-collecting, and analyzing the data
Define the problem and research objectives
Interpret & report the findings
16
What marketing directly reaches consumers via email, mail, telemarketing, and text, avoiding intermediaries?
Direct
Mediated
Omnichannel
Indirect
17
Often help define specification and also provide information for evaluating alternatives.
Users
Influencers
Deciders
Buyers
18
The range of products offered by a business
Inventory Curation
Offering Selection
Service Disttillation
Product Assortment
19
Seeking new experiences and products.
Habitual Buyer Behavior
Variety-Seeking Buyer Behavior
Complex Buyer Behavior
Dissonance-Reducing Buyer Behavior
20
Involves gathering primary data by observing relevant people, action, and situations.
Experimental
Ethnographic
Observational
Survey
21
Which of the following is not one of the 4 p's
Price
Place
Placebo
Product
22
Poor market research, inadequate marketing, competition, technical issues, or changing consumer preferences can lead to
Consistent Consumer Preferences
Market Overanalysis
Product Failures
Flawless Marketing
23
How often individuals or households encounter a specific ad within a timeframe, gauging campaign breadth and depth?
Impressions Index
Frequency
Engagement Quotient
Exposure Metric
24
The period when sales fall off and profits drop.
Growth
Introduction
Maturity
Decline
25
Direct Channels involve intermediaries like wholesalers and retailers
False
True
26
Combining several products and offering the bundle at a reduced price.
Product Line Pricing
Optional Product Pricing
Product Pricing
Product Bundle Pricing
27
If the products are New and the market is Existing we would be looking at ______ on the ANSOFF grid
Diversification
Product Development
Market Penetration
Market Development
28
Selling below cost to punish competitors or gain higher long-term profits by driving rivals out of business.
Up-Scale Pricing
Predatory Pricing
Price Fixing
Price Discrimination
29
control the flow of information to others.
Deciders
Influencers
Gate Keepers
Buyers
30
A new ad campaign reaches 2 million unique individuals via TV online and print. What metric measures this exposure?
Style
Reach
Exposure Index
Engagement Ratio
31
_ step in strategic planning Creating Customer value and building profitable relationship with important consumer groups
3rd
4rth
2nd
1st
32
are members of the organization who will use the product or service.
Buyers
Influencers
Deciders
Users
33
Advertising that aims to educate and provide information about a product or service
Informative Advertising
Disintermediation Advertising
Persuasive Advertising
Causal Advertising
34
A brief statement articulating how a brand or product uniquely satisfies the needs and desires of the target market.
Marketing Myopia
Brand Description Overview
Target Market Manifesto
Positioning Statement
35
Setting the price of a product or service based on the costs of production, distribution, and a desired profit margin.
Testing Market
Cost Based Pricing
Cost Plus Pricing
Skim Pricing
36
Low Involvement and Significant Differences between brands
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Complex Buying Behavior
Variety-Seeking Buying Behavior
37
A Market that has a High Share and High Growth is a
Stars
Dogs
Cash Cows
Question Marks
38
What distribution strategy involves stocking a product in as many outlets possible to maximize availability? (Ex: Candy)
EGGstensive Distribution
Persuasive Distribution
Intensive Distributions
Wide-Ranging Dissemation
39
Apple sets a low initial price for smartphones to swiftly gain as many customers and dominate the market?
Market-Skimming Pricing
Competitive Pricing
Pinnacle Pricing
Market-Penetration Pricing
40
Which are the 3 correct advertising objectives
Begging, Informing, Writing
Informing, Persuading, Writing
Informing, Entertaining, Writing
Informing, Guessing, Writing
41
Close to the market and can pass along information about consumer problems and new product possibilities
Competitor
Distributor
Suppliers
Internal
42
Its better to be first in the competition than to be _________
Better than the competition
Equal with the competition
Comparable to the competition
Leading the competition
43
A Market that has a High Share and Low Growth is a
Dogs
Question Marks
Cash Cows
Stars
44
Sellers must set prices without discussing it with competitors.
Price Fixing
Price Discrimination
Up-Scale Pricing
Predatory Pricing
45
Encompass the entire network of entities that facilitate the distribution of products or services.
Distribution Channel
Intermediary Channels
46
What strategy involves selling products at the industrys lowest prices, leading to large volume sales and high revenues?
Premium Pricing
Cost Leadership Strategy
Boutique Costing Strategy
Luxury Cost Leadership
47
Direct Channels Selling directly to the customer
True
False
48
A Market that has a Low Share and Low Growth is a
Cash Cows
Question Marks
Dogs
Stars
49
What term denotes consumers visiting stores to inspect but buying online at lower prices?
Window Shopping
Showrooming
E-Commerce Hopping
Retail Surfing
50
If the products are Existing and the market is New we would be looking at ______ on the ANSOFF grid
Market Development
Product Development
Market Penetration
Diversification
51
A period of slowdown in sales growth because the product has achieved acceptance by most buyers.Profits leveloff/decline
Maturity
Growth
Decline
Introduction
52
Gathering descriptive information.
Survey
Survey
Experimental
Ethnographic
53
What strategy offers low-priced items to specific markets, enhancing satisfaction and brand awareness?
Targeted Cost Advantage
Segment-Centric Pricing
Niche Price Positioning
Focused Cost Leadership
54
An advantage of Internal Databases is that it Can be accessed more quickly and cheaply than other information sources.
False
True
55
An Advantage of Secondary data is that it can be obtained more quickly and at a lower cost than primary data
False
True
56
Setting up a price based on production costs plus markup
Cost Plus Pricing
Testing Market
Skim Pricing
Cost Based Pricing
57
2nd step in marketing research
Implement research plan-collecting, and analyzing the data
Define the problem and research objectives
Develop research plan for collecting information
Interpret & report the findings
58
Can tell the company about new concepts, tec The company can find new ideas through formal Research and Development.
Competitor
Internal
Suppliers
Distributor
59
have formal or informal power to select or approve the final suppliers.
Influencers
Deciders
Buyers
Gate Keepers
60
If the products are Existing and the market is Existing we would be looking at ______ on the ANSOFF grid
Market Development
Product Development
Market Penetration
Diversification
61
Setting a price for products that must be used along with a main product, such as videogame for console, blade for razor
Product Line Pricing
Product Pricing
Optional Product Pricing
Captive Product Pricing
62
Which is NOT a source of new product ideas
Family
Competitors
Regulators
Customer Feedback
63
Routine, low-involvement choices.
Complex Buyer Behavior
Dissonance-Reducing Buyer Behavior
Habitual Buyer Behavior
Variety-Seeking Buyer Behavior
64
Extensive decision-making; thorough evaluation.
Complex Buyer Behavior
Variety-Seeking Buyer Behavior
Habitual Buyer Behavior
Dissonance-Reducing Buyer Behavior
65
In product distribution, ________ like wholesalers and retailers play a crucial role in managing the flow to consumers?
Differentiated
Intermediaries
Coordinators
Facilitators
66
Product is bought for the first time
Straight Buy
Same old Same old
Modified Rebuy
New Task
67
Reducing post-purchase uncertainty.
Dissonance-Reducing Buyer Behavior
Variety-Seeking Buyer Behavior
Complex Buyer Behavior
Habitual Buyer Behavior
68
Attaching value-added features and services to differentiate the company's offers and support charging higher prices

Penetration Pricing
Cost-Plus Pricing
Value-Added Pricing
Premium Pricing

SERP Stands for????

Search Engine Results Page
Social Engagement and Ranking Platform
Site Engagement and Ranking Protocol
Strategic Evaluation of Ranking Performance

What term refers to written content designed to inform, educate, entertain, or persuade an audience?

Replicate
Indenture
Duplicate
Copy

Companies watch competitors ads to get clues about their new product. They buy competing new products and learn about it

Crowssourcing
Internal
Competitor
Suppliers

Is to describe aspects like market potential or consumer demographics and attitudes towards a product.

Descriptive
Observational
Causal
Exploratory

Rolex raises prices by 20%, but the demand was relatively the same. Is that elastic or inelastic demand?

Elastic
Inelastic

A Market that has a Low Share and High Growth is a

Question Marks
Stars
Dogs
Cash Cows

Sending observers to watch and interact with consumers in the “natural environments.

Observational
Experimental
Survey
Ethnographic

Tesla company launches high-end smartphone at a premium price to gain maximum profit. What pricing strategy is used?

Innovation Markup
Pinnacle Pricing
Market-Penetration Pricing
Market-Skimming Pricing

Which strategy grants exclusive rights to select dealers in specific areas? Common among luxury brands.

Restricted Distribution
Exclusive Distribution
Elite Allocation
Limited Distribution

High Involvement and Few Differences between brands

Complex Buying Behavior
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior

How do companies stand out in a niche market, offering unique goods, and preserving their distinctiveness?

Focused Differentiation (Middle Road)
Generalized Replication
Unfocused Homogenization
Widespread Uniformity

Sellers must offer the same price terms to customers at a given level of trade

Price Fixing
Price Discrimination
Up-Scale Pricing
Predatory Pricing

How does the museum vary prices providing discounts for students, military and seniors to cater to diverse demographics?

Customer Segment Pricing
Demographic Pricing
Variable Pricing
Customer Diversified Pricing

Cougar Grounds raises prices 15%. Customers explore alternatives and sales decline. elastic or inelastic demand?

Elastic
Inelastic

buyer wants to modify the product specifications, priced, terms, or suppliers

Same old Same old
New Task
Modified Rebuy
Straight Buy

A new product differs significantly from previous offerings involving innovations in technology design or other aspects.

Innovative Product
Fresh Merchandise
New Product
Novelty Offering

High Involvement and Significant Differences between brands

Dissonance-Reducing Buying Behavior
Complex Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior

Internet and mobile surveys, online focus group, consumer tracking, experiments, and online panels and brand communities

Online
Ethnographic
Experimental
Survey

Setting a high initial price and gradually lowering it over time.

Testing Market
Cost Based Pricing
Skim Pricing
Cost Plus Pricing

The company can find new ideas through formal Research and Development.

Competitor
Suppliers
Internal
Distributor

Gather preliminary information that will help define the problem and suggest hypotheses

Exploratory
Descriptive
Observational
Causal

Producers bypass intermediaries, reaching final buyers directly or employing new channels.

Channel Disruption
Disintermediation Channel
Intermediary Bypass
Direct Marketing

to test hypotheses about the cause-and-effect relationships

Exploratory
Descriptive
Causal
Observational

A period of slow sales growth as the product is introduced in the market. Profits are nonexistent because of expenses.

Maturity
Growth
Decline
Introduction

What strategy involves pricing byproducts to offset disposal cost and help the competitiveness of the main product price

Product Line Pricing
Product Bundle Pricing
Product Pricing
Optional Product Pricing

The pricing of optional or accessory products along with a main product.

Product Line Pricing
Captive Product Pricing
Product Pricing
Optional Product Pricing

3rd step in marketing research

Define the problem and research objectives
Implement research plan-collecting, and analyzing the data
Develop research plan for collecting information
Interpret & report the findings

The AIDA model represents the stages a customer goes through in the process of making a purchase decision, it stands for

Attraction, Engagement, Satisfaction, Retention
Boredom, Aversion, Indifference, Stagnation
Attention, Interest, Desire, Action
Ignorance, Disinterest, Indifference, Inactivity

A period of rapid market acceptance and increasing profits.

Decline
Growth
Introduction
Maturity

Low Involvement and Few Differences between brands

Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior
Complex Buying Behavior

Final Review pt.1 Flashcards | StudBud